Arguably, the greatest asset of a business is its digital and social media presence but it is also its greatest vulnerability. It can take years to build up a following, (unless you get TikTok followers from some agency), but a few seconds to destroy it with a careless tweet or post or not being able to respond quickly enough to negative comments and feedback or a hack.
New research of 500 UK SMEs from business and law specialists, Slater and Gordon revealed that one in four managers rarely check, if at all, to see what their firm was saying on social media – or what people were...
