Business

Customer loyalty is one of the biggest challenges that businesses face, especially those that operate in a competitive landscape where they could easily lose out the competition. Businesses need to be able to retain customers in order to build a solid base and for growth, but when the consumer is spoilt for choice, it can be hard for a business to keep hold of customers and instead could be losing out to the competition.

Loyalty Programs

There are a handful of strategies that businesses can use to retain customers and promote loyalty. Perhaps the most effective, though,...

In this existing world of the internet and technology, managing a project effectively has become a cakewalk. Managing one or multiple projects becomes easier if the required information and updates related to the project are available all the time even if the team is working from different geographical locations. Implementing the best project management tools is the key to required collaboration and communication required to achieve the project goals.

Choosing the right software is critical. Based on the organization or size of the project, one can choose between SaaS (Software...

The world of digital marketing comes with its own set of highs and lows. One of the most cumbersome issues to deal with is the many rumours about the PPC (pay-per-click) form of campaigns. No wonder, PPC is an integral component of several digital marketing initiatives, but also one of the most talked about. With the treasure trove of information surrounding us on PPC trends and practices, it is easy to fall for myths and fads.

Worry not. We are here to debunk the most common and apprehensive of such fads for you. Let us take a look at 7 PPC myths you should certainly let go of...

It is difficult to name any country’s economy, which was not affected by the world events which were going around last year. Unlike other countries, the world’s one of the biggest economies, the UK financial market had to overcome two major obstacles, that rarely happens in a millennium, but the UK had to cope with that in one year.

It is no surprise that the coronavirus pandemic affected the economic situation significantly, due to the closed economy and lockdown not only in the UK but around the world. Additionally, the UK was coping with one of the most important political...