Business

From advertising to storytelling: brands that speak like people

There was a time when advertising was a megaphone: brands spoke, and the public listened. Today, stories make the difference. The most beloved brands don’t just sell products—they share emotions, experiences, and values . They’ve stopped addressing people as mere consumers and have learned to communicate as real individuals , building relationships based on trust and authenticity. This shift has transformed marketing into a more human language, where a brand’s voice becomes narrative, empathy, and shared identity.

When advertising becomes conversation

Old advertising logic—based...

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Why SEO is important for every business

When planning to make a purchase, do you research a product or service before you spend your money? Do you try to find product reviews or customer feedback to help you make an informed decision?

That’s exactly what most internet users do - they Google a product or service to find more information before they make a purchase.

This is a chance for businesses/websites to shine and rank high in Google search rankings by offering a clear, informative answer to the users’ queries. And this is why search engine optimization (SEO) is not only important but essential for every...

Worktop expert carves future growth

Plymouth-based fabricators of natural stone furnishings, Mayflowerstone Limited, has secured a six-figure funding package from Lombard Asset Finance to drive forward plans to double turnover over the next 2 years.

The £600,000 finance from Lombard Asset Finance will enable Mayflowerstone to increase the capacity, efficiency and the already high product quality of it’s workshop in Plymouth.

The Plymouth premises is where the business stores and fabricates a range of its high-quality materials such as granite, quartz, sintered stone, marble and Corian, which can be...

Could the temporary jobs market be a lifeline for those without valuable work experience?

As Covid 19 put paid to traditional work experience for many school leavers and graduates, leading recruiter Acorn is pointing those looking for some on the job training to the burgeoning temporary jobs market.

The temporary jobs market is often seen by some as a last resort, but with data from Office of National Statistics (ONS), showing that people who have spent more time out of work are less likely to find a job, it seems that a temporary post could be the answer for many looking to add to their CV.

Acorn Recruitment is therefore urging job seekers at all levels not...

The Drivers' Lottery to give away over £150,000 to eco-fleet drivers

White van man RIP. All hail 'Green van man'

Tens of thousands of commercial vehicle drivers are ‘quids-in’ having ditched their ‘white van man’ driver habits thanks to The Drivers’ Lottery, created by Devon entrepreneur, Mark Roberts. Encouraging smoother, safer and more eco-friendly driving, The Drivers’ Lottery has succeeded in creating a new breed of ‘green van man,’ rewarding better drivers with cash.

Last year alone, The Drivers’ Lottery , which is free to enter, paid out in excess of £50,000 to over 16,000 fleet drivers and in 2021 The Drivers’ Lottery plans to triple pay-...

Local rural champion calls on Devon businesses to enter national business awards

Businesses in Devon are being encouraged to enter the prestigious Amazon-backed Rural Business Awards

Local business director and Rural Business Award winner, Phoebe Aubury from Cullompton, is encouraging fellow rural entrepreneurs to showcase their work, products and services to the nation at the 2021/22 Rural Business Awards. Entries for this year's competition close on 21st May 2021.

The Rural Business Awards 2021/22, backed by Amazon, marks the seventh year of celebrating the success of businesses across the UK's rural economy.

The Awards are organised by rural...

Christian Massey joins Michelmores to expand the firm's private wealth offering

Michelmores is pleased to announce the expansion of the firm's Private Wealth offering with a new team that will oversee Private Property and Landed Estates. The Team will be led by Christian Massey, who is joining Michelmores as a Partner from Charles Russell Speechlys.

Christian previously worked at Michelmores in the 1990s and will work alongside Partners Tom Hyde and Philip Wolfgang. Christian has extensive experience in managing a broad range of high value and sensitive private property work nationally, including complex landed estates, agricultural and country house...

7 Reasons you should use signage for your business

Even though most businesses today employ digital means of advertising for their products and services, signage has not lost its significance.

Signage is a reliable marketing strategy that helps greatly to bring in customers and grow your business. You can use signage effectively to advertise your products and to make your brand familiar to your audience. So, along with other strategies, you must leverage the power of signage for your business.

Visit the best sign makers in London and get eye-catching, customized signage to attract more customers to your brand.

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Businesses supported by the University of Exeter have raised £10.3m investment despite the global pandemic

SETsquared has released data which shows that companies supported by the University of Exeter, including SETsquared Exeter, have raised £10.3m worth of investment from private and public sources in 2020.

This is also reflected in the national picture whereby SETsquared member companies raised a record level of investment totalling £616m, which represents a 40% increase on 2019.

These companies will have received support through a range of different programmes including through the SETsquared Exeter Business Acceleration Centre, ICURe innovation to commercialisation...

Reasons to upskill your employees

When you run a business, one of your most important resources is your employees themselves. Therefore, you want to ensure that you make the most of them. One of the best ways of doing this is by equipping them with a wide range of skills in order for them to perform as well as possible for your company. If you are still not convinced, here are just a few reasons to upskill your employees.

Boost Productivity

One of the best ways of determining whether or not employees are providing genuine value to your organization is by measuring their productivity . If they are more...

Lovaton Farm produce cooked by Peter Gorton

Food Drink Devon gears up for post-lockdown boom

As Devon’s hospitality businesses throw open their doors once more, Food Drink Devon is ready to champion the finest food and drink in the county with a stunning new video and website and the help of Oz Clarke OBE.

Peter Gorton, award-winning chef and most recently appointed Food Drink Devon board member explains: “It has been such a challenging twelve months for our industry but we are all optimistic that there are better times ahead. We have worked tirelessly to support our members during the recent lockdowns and want to continue this work with a big boost for them all, as we...

Business

From advertising to storytelling: brands that speak like people

Why SEO is important for every business

Worktop expert carves future growth

Could the temporary jobs market be a lifeline for those without valuable work experience?

The Drivers' Lottery to give away over £150,000 to eco-fleet drivers

Local rural champion calls on Devon businesses to enter national business awards

Christian Massey joins Michelmores to expand the firm's private wealth offering

7 Reasons you should use signage for your business

Businesses supported by the University of Exeter have raised £10.3m investment despite the global pandemic

Reasons to upskill your employees

Food Drink Devon gears up for post-lockdown boom

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