London homeowners, let your location inspire your interior decor

Home to an estimated 8-10 million residents, living in London you will understand the uniqueness that each borough holds. So what attracted you to the location that you live? Find out how the aesthetic of London locations can be captured in your home interior styling.

Camden

Did you choose to live in Camden for its exciting and unique nature? Boho chic embodies the alternatively aesthetic buzzing with wild markets and events. A laidback and edgy style with the freedom of personal expression. Boho chic contains lots of visual interest, with emphasis on art, layering and distinctive pieces.

You can choose any patterns, colour schemes and textures, whether that’s muted or bold, or complementary or contrasting. Look for quirky pieces that will inject personality into your interior. Look for furniture that uses natural materials, like wooden sideboards and rattan furniture.

The West End

Being the home of drama and extravagance, eclectic interior decor perfectly represents this powerful and vibrant aesthetic. Using a multitude of colours, patterns, materials and accessories, eclectic decors are unique and expressive.

Fill bookshelves with accessories, develop beautiful photos and art wall galleries. The more features added, the better. Eclectic decors are never bland and boring, much like the bustling West End. Look for colourful and unique pieces, like burnt orange sofas or excessive coffee tables.

City of Westminster

Home of London's most iconic tourist attractions, both traditional and modern, a contemporary interior style complements this relevant location. Contemporary decor is all about current trends and styles.

Contemporary design, especially in larger cities, is emphasising the importance of bringing the outdoors in. There are very obvious connections, like the use of plants, organic materials and organic designs. One of the most iconic designs is Eero Saarinen’s Tulip Table design, with a pedestal base inspired by the flower. Other more subtle connections with nature, include the change to using black window frames, making the frame bolder and more noticeable, making the eye drawn to the outside.

Royal Borough of Kensington & Chelsea

Best known for its high-end lifestyle, and home to prestigious stores like Harrods. The interior decor style Hollywood Regency would match this glamorous and opulent lifestyle.

With similar silhouettes and clean lines related to Art Deco and Mid-Century Modern designs, Hollywood Regency is all about an electric and glamorous interior style. With colours like royal purple, royal blue, magenta pink, midnight black and gold being at the core of the designs colour palette. Look for furniture with gold features and clean silhouettes, in luxurious materials like marble, cashmere or velvet.

Greenwich

A peaceful London location on the outskirts of the city, with the most greenery and considered to have a more relaxed and pretty aesthetic. Did you choose the location for its more natural surroundings? If so, Biomorphic design represents this close connection with nature. Furniture and art are turned into wonderful symbolisms of mother nature. With plenty of organic materials, inspiration and use of greenery. Biomorphic designs are always relaxing spaces, perfect for anyone looking for a retreat when they get home.