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Why Small Businesses Should Think Beyond Their Logo When Building a Brand
When you're setting up a local business or launching a passion project, it's so easy to obsess over the logo. You'll spend hours tweaking fonts, debating subtle shade variations, and making sure the icon looks crisp on an Instagram profile. While having a clean emblem gives you something to stick at the top of your invoices, it's really only the front door to a much bigger house.
A brand isn't just a piece of vector artwork; it's the feeling people get whenever they interact with you. It's the tone of your emails, the way you handle a customer query when things go slightly off...



























