Business

Accrual Accounting: Why Your Business Might Need it More than You Think

For many business owners, especially those starting out, accounting is an afterthought. Revenue goes in, expenses go out, and the hope is that there’s something left at the end. But as companies grow, the need for accurate financial insight becomes not just helpful—it becomes essential. That’s where accrual accounting comes into play.

While cash-based accounting might work for freelancers or micro-businesses, accrual accounting offers a far more complete and forward-looking picture of your company’s financial health. In fact, many mid-sized and large enterprises are legally...

Liv Butler

Liv Butler

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From Bitcoin to Cardano: Industry overview

After the first US bitcoin futures-based exchange-traded fund (ETF) began trading on Tuesday, bitcoin price jumped more than 3% to $63,901, putting it at a six-month high and just shy of its all-time high. The market value of the world's largest cryptocurrency has risen in recent weeks, spurred by anticipation that a US debut is on the way.

The value of the digital currency has more than doubled from its low in late July. It's close to its all-time high of about $65,000 set in April of this year, and it's up more than 121 percent so far in 2021 (year-to-date). Its global...

The Importance of Understanding Your Customers

Authored by Liv Butler
Posted: Wed, 10/27/2021 - 12:47pm

In order for you to be able to achieve the desired success with your marketing strategies, you need precise knowledge of the decision-making processes and needs of your potential customers. The more detailed the picture of your customer, the better marketing strategies can be tailored to them. But what exactly is a buyer persona and how can you effectively take it into account in everyday work?

Difference between a buyer persona and a target audience

A target group represents all potential customers whom you would like to address with a marketing campaign. It is, so to speak, a...

South West Law Firm praised for client service in independent legal guide

Authored by Mary Youlden
Posted: Wed, 10/27/2021 - 10:06am

One of the South West’s leading law firms has been praised for its expertise, experience and high level of client service in the latest edition of an independent guide to the legal profession.

Employee-owned law firm, Stephens Scown LLP, has confirmed its position as a regional heavyweight with another strong performance in the Chambers & Partners’ UK 2022 guide. The firm has ranked in 16 sections of the prestigious guide, with three teams and six of the firm’s lawyers receiving the highest Band 1 ranking, and several clients citing client service as one of Stephens Scown’s...

Justine Focone takes over at The HR Dept

A human resources expert has ambitious plans to develop business around Devon as the new owner of a franchise in Plymouth, Torbay and South West Devon.

Based out of offices in The Crescent in Plymouth, Justine Focone has taken the step of setting up her own business after more than 20 years of working in corporate HR.

She has taken over The HR Dept in two territories of Plymouth and also Torbay and SW Devon, providing outsourced advice and practical support to small and medium-sized businesses (SMEs) in the neighbouring areas.

The HR Dept is an international...

Digital Marketing in the Age of Instagram

Authored by Ellie Green
Posted: Tue, 10/26/2021 - 11:18pm

Gone are the days when business marketing was done mainly through print media and television. The internet has taken over, and traditional marketing has now made way for Social Media marketing with the support of such agencies as Blink , for example. The popularity of platforms like Instagram has changed the way businesses and clients interact with each other. The online shift of effective communication channels, both personal and professional, has led to more dynamic marketing work. The transition has neither been sudden nor has been an entirely smooth one. Many professionals are still...

Vistry Partnerships appoints new South West Managing Director

Leading regeneration business Vistry Partnerships has announced the appointment of Peter Sadler as its new Managing Director for the South West region.

Peter has worked in the industry for more than 27 years and brings with him a wealth of knowledge and experience from his previous roles within the industry, having formerly held positions in land, production, commercial and sales before taking on the role as Managing Director for Kier Living South West.

Starting his career at the age of 16, joining a Youth Training Scheme with Cornwall Council, Peter soon transitioned...

Exeter Craft Festival returns in 2022

There is good news for all the creative people based in the southwest – applications for stands at the Exeter Craft Festival on Cathedral Green are open!

This three-day Festival, which showcases original work by craftspeople and artists living and working in the four southwestern counties, has been taking place every summer for more than forty years, and for all of that time has been run by a small committee of volunteers.

Speaking on behalf of the members of the committee, its Chair, Madeleine Millington, explained how devastated they were when the event had to be...

Brace of diversity awards for law firm Browne Jacobson  

Law firm Browne Jacobson has won two major awards for promoting diversity and inclusion in the legal sector.

The firm won the Innovation in Diversity & Inclusion Award at the 2021 Financial Times Innovative Lawyers Awards. It also scooped the Innovation Award at the fifth annual UK Social Mobility Awards 2021 on the same day.

Browne Jacobson has established a national reputation for its commitment to promoting greater diversity and inclusion in the legal profession and is currently ranked as one of the top 5 businesses in the UK by the Social Mobility Foundation....

How to Pick the Best Office Furniture in Bangkok

Authored by Frank Parker
Posted: Sat, 10/23/2021 - 12:00pm

There are many factors to consider when choosing the perfect furniture for your office in Bangkok. You need to find items that are practical and function well in your work space, but also those that have a great aesthetic and match the type of professional setting that you are looking to create. In addition to finding the right furniture for your space and work needs, you also need to make sure that you stay within your budget. This article will help you to select the best office furniture for your Bangkok business.

Measure Your Space

One of the biggest mistakes you can...

Increased sales and improved customer service in 2021

Authored by Mike Page
Posted: Fri, 10/22/2021 - 6:32am

Delivering excellent customer service is paramount these days. The way you respond to your customer’s queries and problems directly impacts how much you sell. In fact, Microsoft found that 96% of global consumers agree that customer service is an essential factor in their choice of loyalty to a brand.

Here’s another exciting thing the same report found: 54% of all consumers around the world say that their expectations regarding customer service are higher than they did just one year ago. creatio Research data also confirms just how close the relationship between quality customer...

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