Business

Why the Card Machine Is Now Part of a Shop's Branding

Walk into any well-designed cafe or boutique and you'll notice the owner has thought about almost everything. The counter, the lighting, the signage, even the font on the menu. Then you go to pay, and a scuffed grey card machine appears that looks like it belongs in a different shop entirely.

The Last Thing a Customer Touches Before They Leave

Most people pay and go without a second thought. But the payment moment is the final interaction a customer has with your shop, and it's the bit they walk away with. With 62% of all UK card payments made contactlessly in 2024, according to...

2020 Online Marketing Strategies for Small Businesses

Authored by Sam Richards
Posted: Mon, 06/15/2020 - 10:09pm

Pre-pandemic, internet users were already around 4 billion, and during quarantine online shopping saw a huge surge. At the same time, many small businesses took a sharp hit. All indicators point to a permanent increase in e-shopping, or at least window-shopping. Whether your business is selling hi-tech gizmos or exciting and highly personalized gifts , everyone needs a digital marketing strategy. This is especially true for small businesses that usually don’t have outsize marketing budgets. Following are our best online marketing strategies for small businesses in 2020.

Beef Up Your...

Enterprise software that every business must have in 2020

2020 has changed the way business is conducted all over the world. With social distancing norms being enforced across the globe, the only businesses that are thriving are the ones that have smoothly transitioned to an online workspace.

With that said, making such a transition is no joke. Shifting from the habit of having your whole team physically present with you to exclusively communicating and collaborating online is a difficult task.

At the same time, many businesses are also realising the immense advantages of not having a workplace. If you want to count yourself...

Why You Need Personal Guarantee Liability For A Business Loan

Currently, many companies are facing financial problems. Getting a loan is one of the ways you can get financial help for your business. A business loan is a risk for the lender because the borrower might fail to repay the full amount. Therefore, before they approve your loan, a lender will take some steps to ensure that you repay the loan.

To minimize the risk, a lender needs to believe that the chances of you repaying the loan are high. Hence, most lenders will want proof that your business has a strong credit profile and is financially sound. Your lender may want to know...

The importance of understanding and having a brand

Authored by David Banks
Posted: Tue, 06/09/2020 - 5:48pm

Every company is sure to have its own branding. What is branding? Branding is a marketing practice used by companies in which they create a logo, name, symbols, or design that makes them easily distinguishable and identifiable. In doing so, branding also enables people to determine which product and services belong to the company as well. Branding is an essential part of a company as it leaves an impression on customers while allowing them to know what they can expect from your company as well. Branding also becomes a tool that allows customers to differentiate you from other companies...

A beginners guide: Choosing the right app developer

When it comes to creating and developing your own app, the options seem endless. With over two million apps and counting available across multiple platforms, choosing the right developer is critical to stand out from the masses. In this piece, I will be giving you the lowdown on choosing the best developer for your needs.

Let’s dive in.

Understand Your Needs

Each app requires a developer who understands the goals, brand message, and needs of the community it is targeting. If your app only requires a simple design you can choose from a template, however most money-making...

Dementia sufferers stay at home with specialist care

Authored by Reporters
Posted: Mon, 06/08/2020 - 4:55pm

PEOPLE living in south Devon who suffer from dementia can be cared for at home thanks to a specialist training scheme being run by a care provider in the area (June 2020).

Dementia sufferers can receive care where they live, rather than having to go into a residential home, with the help of trained carers working for Guardian Homecare in Exeter.

Catherine Porter, Manager for Guardian Homecare said: “We believe supporting people with dementia is extremely important as it enables them to retain their independence and lead fulfilled lives.

“We now train all our social...

Exeter College runners up in coveted National Award for Employer Engagement

Authored by stephendixon
Posted: Mon, 06/08/2020 - 12:55pm

Exeter College has been recognised with a top four shortlisting for the Association of College’s award for Employer Engagement.

The Association of Colleges (AoC) celebrated top further education across the UK at its virtual Beacon Awards ceremony, and the College’s commitment to proactively working with employers for the mutual benefit of all saw them shortlisted for the coveted prize in Employer Engagement.

The Beacon Awards are regarded by many as the most prestigious awards within the education sector, given the rigour and robustness of the assessment.

Mike...

Two women next to poster

Expansion as Legal Exec joins The Family Law Company

The Family Law Company is delighted to announce the appointment of a new lawyer as lockdown eases, adding additional capacity for a vital area of family law.

Chartered Legal Executive Gemma Rowe joins the team based at Balliol House in Southernhay, Exeter to specialise in cases involving children and domestic abuse.

Gemma, from Tiverton, has over 15 years of experience in law. Her interest in the sector came about after she took an A level in Law alongside Business Studies. Starting as a trainee legal secretary, Gemma went on to become a paralegal whilst undertaking...

5 best strategies to increase sales and get customers

It is not wrong that your business needs your time, dedication, and determination just like a "child", well, sometimes more than a child. Implementation of your idea into a building or a frame is not enough; you need customers to run it.

It is much more than a regular office job of 8 hours, you have to be ready 24/7 to make sure everything is according to the plan especially when we talk about customers. We often neglect small things, which can help in your business growth massively, here are some very useful strategies, which we tried, and they give results. Try any of them and...

What is a home care franchise?

When you hear the term “home care,” you may think of health care automatically. However, a home care franchise has a much broader reach. It does include businesses that offer medical services, such as nurses for ongoing care or post-hospitalization follow-ups. But did you know that it also provides non-health care related help, such as cleaning, grooming, and transportation services?

An Established Name

A home care franchise is an identified name in the industry. Working with an established franchise can help get your foot in the door. Rather than starting alone and...

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