What is a home care franchise?
When you hear the term “home care,” you may think of health care automatically. However, a home care franchise has a much broader reach. It does include businesses that offer medical services, such as nurses for ongoing care or post-hospitalization follow-ups. But did you know that it also provides non-health care related help, such as cleaning, grooming, and transportation services?
An Established Name
A home care franchise is an identified name in the industry. Working with an established franchise can help get your foot in the door. Rather than starting alone and going from scratch, a franchisee is afforded guidance with every step. When you have a brand behind you that people trust, that confidence carries to your business. While having your reputation for falling back on is the best way to build a business, there’s nothing wrong with getting a little boost while you’re still getting started.
Franchises Offer Expert Start-Up Assistance
Yes, there are schools, individual classes, self-help books, computer programs, and personal coaches to guide you through the start-up process. Each of those services will have various costs that can add up over time. Additionally, receiving direction from multiple sources can be confusing and even harm your business, rather than helping you succeed.
With a franchise, you pay for a full onboarding process that begins with a personal business coach and several weeks of training. Once prepared with the necessary information, you continue to spend five days of in-person training that helps franchisees seize control and take all the required steps to become a successful personal care company in your area.
Franchisees’ get Ongoing Support
When you’re not on your own, you get ongoing support with regular access to a business coach. He or she can walk you through situations and problems with your company or service. They can also point you in the right direction within the franchise or to outside resources to assist with everything from finding qualified caregivers to help with securing small business loans to expand services.
In addition to coaching, there are bi-annual and annual regional and nationwide conferences that give franchisees the chance to learn more and grow their business. Also, these events give new and established owners a chance to meet other franchisees in their area. This can help companies organize local events to benefit both businesses and their community.
Licenses aren’t Always Required for Franchise Owners
Yes, if you’re providing medical services, licenses and certification are necessary. But not all home care franchises offer health services. Instead, many home care businesses offer support options that help people with advanced medical needs stay in their own homes and with family. Home care duties can include,
- Personal care - Meet client’s daily needs, such as bathing, hair washing, and dressing
- Hairstyling - Offer in-home cuts, blow-outs, colors, and beard trimming
- Household tasks - Cleaning, laundry, yardwork
- Culinary - Cook, and delivery daily meals
- Transportation - Provide rides to and from medical appointments or anywhere the client needs to go
- Money management - Accountants can work with customers in their homes to complete forms, pay bills, and set up payment accounts to help automate finances
- Companionship - Seniors living with busy families may not be able to be home during the day with their parents and grandparents. Sit with them while their loved ones are at work and give peace-of-mind that their family is safe while they’re working.
Franchises Give Back to the Community
A home care franchise allows you to give back to your community. They’re not national chains that don’t know about the region’s people, culture, and history. As a franchisee, you are bringing quality services for the aging community that offers a personal touch. It means much more to the client that you can get them from point A to point B without looking at your vehicle’s GPS.
Another example is the business-to-business connection. Helping a senior shop at their local stores gives them a sense of accomplishment and
Home care for seniors and people of all ages following surgeries, hospitalizations, or those with long-term medical needs is a rapidly expanding industry. The rapid growth can make jumping into the business side confusing. Despite the expansion, many new companies fail within the first few years. Don’t fail to thrive or struggle to survive. Get ahead of the competition with step-by-step help from a home care franchise.
