5 tips on how to start a clothing brand online

Do you have an entrepreneur hidden somewhere in you, with an urgent craving to get started, but haven’ figured out how? It’s one thing thinking about starting a business, it’s another planning and actually doing it. Moving from thought to action can be quite a process, but here are some tips to help you get started.

Finding your niche

First, you must figure out what kind of clothing brand and style you want to sell online. This process can require some brainstorming for useful ideas. Think about what clothes you are passionate about, and be realistic in terms of the market you are considering. You will also need to figure out if you want to design the clothes yourself or for example, buy cheap T-shirts from a wholesaler and redo them.

Source funding

It costs money to set up a business. Unfortunately, there is no way around this, so you need to figure out what the start-up will cost. Maybe you have private savings you want to invest in the business or maybe you will have to borrow the money. It’s a very good idea to make a business plan, so you know the cost involved to start as well as operate the business.

Know your competitors

Before you get your new clothing brand out there, make sure you check out your competitors. As with every new business, it’s important to stand out from others. That is easier said than done, with so many other clothing brands available, but it’s definitely possible. Just make sure you create something outstanding. 

Find that ‘catchy’ brand name

The name of your new brand/business matters more than almost anything. First, it must be unique, which means nobody else is using it. Second, it must be catchy, relevant and cool. You can use a brand name generator online to get some inspiration if you need to. 

Focus on marketing

Online marketing is essential for your business to get out there and be seen. Many entrepreneurs don't know just how much time, resources and effort that is needed for this task. But marketing is vital, so it’s important to devote your resources to it. It’s a good idea to hire a marketing specialist to help you out in creating awareness around your brand. Social media and other platforms, as well as search engines are brilliant for marketing.