This course will help you understand why marketing is so important for your success, exploring traditional and digital methods.
Aims
This course will explore what marketing means to you and what it looks like in your everyday business life. We will share tools and tricks of the trade that will help you improve systems and efficiency and elevate your business to the next level.
Objectives
By the end of this session participants should be able to:
Understand what marketing means to you?
Plan your marketing using traditional and digital tools
The latest In a Nutshell video comes from John Baker, Silver Moor Consultancy who shares his expert advice on how to understand and manage human error in the workplace.
He talks about how mistakes provide a real opportunity to learn and improve your business. 'A common response to an error is to sanction the person in some way; either through formal discipline, or by sending them for remedial training. Whilst this may be emotionally satisfying for their manager, ultimately it is futile', says John.
John goes on to explain the three areas that need exploring when effectively...
The latest In a Nutshell video comes from Hannah Ackford, Consume Digital who shares her expert advice on how best to perfect your online content strategy.
She talks about how content plays a huge part in our online digital strategy and how it's impact should never be underestimated.
'Creating high quality content will help you to showcase your business as knowledge leaders and reinforce your brand values', says Hannah.
To find out more contact Hannah via email at hannah@consumedigital.com or call her on 07909332915
Buxum UK Ltd, manufacturers of class-leading premium bike flight boxes, have announced that they are relocating their manufacturing and distribution operation from Hong Kong to Okehampton, Devon.
The company, founded by Devon born managing director Ed Morris, has signed a lease for a manufacturing unit on Okehampton's Exeter Road Industrial Estate, initially using the facility for European distribution of their aluminium bike flight boxes, followed by shifting assembly operations to their new Devon base from Hong Kong.
Ed Morris, an engineer by training and a cyclist with...
Doodlebug Creative Ltd based in Ebford, near Exeter are excited to announce news of their new Director Beci Boxall. The addition marks yet another milestone in the company’s rapid growth during the last 12 months.
Managing Director Zoe Gill said ‘We’d been working with Beci for some time before she joined the team in January this year, with her wealth of skills and experience it felt like a natural step that she should join Ben and myself as Directors’.
Doodlebug Creative and Boxall Graphic Design had been working in offices that were side by side for the best part of a...
Companies across Devon are being offered the chance to take part in the county’s first Fast Track to Growth Programme to help them develop and implement plans for growth in 2016 – for free. Apply by 19 February, 5pm.
They will receive on-going advice from a range of specialists, and take part in workshops to develop their growth plans ready to then implement. All shortlisted applicants will also have the chance to pitch to a panel of judges, with one company securing a year’s worth of free financial strategy, marketing and PR support, worth £15,000.
Plymouth-based digital marketing agency, Optimus Performance Marketing (Optimus), has been shortlisted by the CIM (The Chartered Institute of Marketing) for two national CIM Marketing Excellence Awards under the Headline Category ‘Agency of the Year’ as well as ‘Innovation in the Service Sector’. The CIM Marketing Excellence Awards is an annual event created to highlight, celebrate and promote excellence within the Marketing industry.
Optimus were nominated for ‘Agency of the Year’ following their most successful year to date. With year-on-year growth of 73%, their annual turnover...
Local businesswoman, Ellen Jenkins has launched her new venture, MarketingPA, a support service for start ups and business owners who need a helping hand.
MarketingPA is a team of marketing administrators overseen by Ellen, an experienced Marketing Director who has worked with both large corporations and small businesses. The concept is to offer business owners, start ups or established marketing departments assistance when the workload just gets too much for them to handle.
Says Ellen: "Like a PA, we are there to be on hand as and when the client wants us. Often they...
We all know (or have been told) that business is the lifeblood of the British economy, but that does not mean that “big business” is necessarily the most important factor. In fact, an article in The Guardian shows us that it is sole traders that are at the forefront of business growth in the UK, and it is hoped that these sole traders will become successful and become employers in their own right. However, the road to a successful business entails more than a hard working owner; and knowing how to manage a business to keep it running is as important for a one man band as it is for the...
A local digital marketing specialist is celebrating his 100th client win less than two years after leaving his job to launch his own business.
Mark Worden, previously responsible for online marketing at two well established Westcountry brands, law firm Stephens Scown LLP and insurance company Cornish Mutual, created MiHi Digital 20 months ago to support the burgeoning online potential of the region’s businesses.
The company, which offers assistance on all aspects of online marketing, has now worked with more than 100 organisations from across England and three other...
