Digital marketers and agency owners find themselves in a unique position nowadays. In the early phase of social media and digital marketing, you had to undergo an extensive education and training to enter the professional world. However, the available options were rather limited.
Today, a new generation of marketers has emerged, comprising individuals who grew up during an era of complete digitalization. These individuals have a complete understanding of the inner workings of digital marketing and social media.
Many marketers face challenges in discovering the tone of...
Exeter digital marketing agency Optix Solutions is pleased to announce the promotion of Jack Warne to Head of Digital.
Jack joined Optix in January 2020 as Marketing Manager. Since then, he has been instrumental in developing innovative marketing strategies and delivering high-performing marketing campaigns.
He helped to establish Optix Solutions’ Digital Academy, a training provision supporting the upskilling of digital skills for businesses across the South West and UK, and has spearheaded new internal initiatives including a weekly podcast, ‘More than Digital Marketing...
Exeter digital marketing agency Optix Solutions has revealed a new collaborative partnership with Ilminster-based website developer morphsites .
The collaboration means clients will benefit from a wider range of marketing and development services that is set to rival those provided by larger agencies.
Although remaining as separate entities, the two businesses will work together in a seamless way to deliver a superior client experience.
Optix Solutions founding partner Alastair Banks explains the reasoning behind the move. “Ours has been a successful agency from the...
Digital marketing agency Optix Solutions has launched a podcast that aims to disseminate the latest trends in this fast paced sector.
More Than Digital caters to all levels of expertise covering a range of topics from what’s happening in the Metaverse to up to date news from the world of SEO, PPC and social media marketing.
Senior Digital Marketing Manager and Head of Training, Jack Warne says “We decided to make the podcast to provide clients and anyone else interested in digital marketing with an accessible way of accessing updates from the industry as another way of...
Exeter digital marketing agency Optix Solutions has promoted Paul Lawrence to Director of Design after his successful first year with the company.
In this new role, Paul is responsible for directing Optix Solutions’ design offering, ensuring the agency’s studio output delivers against its proposition to ‘engage, support and delight customers at every touchpoint’.
The promotion stems from his outstanding contribution to the design department over the past year, implementing client discovery sessions in a team, brand design from the ground up or evolutionary, through to...
The summer months are proving bright for Exeter digital marketing agency Optix Solutions with two new faces added to the team.
In July, Matt Fletcher was appointed as Digital Marketing Manager. Matt has a wealth of marketing experience across multiple disciplines including brand & digital strategy, SEO, email marketing, and social media.
Before joining Optix, his career was predominantly in the travel and leisure sector, including leading the brand marketing strategy and championing an integrated, multi-channel campaign approach for two well-known national self-catering...
Exeter digital marketing agency Optix Solutions has launched a new summer initiative enabling all team members to enjoy an earlier start to their weekend - by finishing at 3pm on Fridays throughout August.
The concept of ‘Summer Fridays’ isn’t new; in 1960s New York, advertising agencies closed early during the warmer months giving ad execs the chance to beat the traffic in the dash to their weekend haunts in the rural Hamptons.
Introducing a similar scheme to Optix was the brainchild of the company’s shadow board, a three-strong group of younger team members whose role...
Exeter-based paid media agency, Launch, has appointed Stephanie Iles as Sales Director. Steph joins the agency from SearchStar (now Adapt Worldwide), where she worked for over 5 years as a New Business Director.
Steph will help Launch to reach new prospects, aligning the agency’s services with individual business goals, and being a first port of call for brands to learn more about how Launch can help them achieve their aims with clever digital strategy and paid media.
Steph says: “I’ve worked and travelled across the world during my career, but my heart is in the South...
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Optix Solutions has been recognised by Campaign as one of the top marketing agencies to work for in the UK.
The survey and award programme, created by Campaign and Best Companies Group, was designed to identify and honour the best places of employment in marketing, advertising and media in the UK. Optix was ranked at number 59 in the list of the top 90 agencies and the top agency from Devon.
Organisations from across the UK entered the two-part survey process to determine Campaign’s Best Places to Work. The first part consisted of evaluating each nominated company's...
