#business

Melanie Leach reveals the secrets to her TV success

Authored by AbiBram
Posted: Mon, 03/16/2015 - 12:30pm

Plymouth is home to a television production company making a big name for itself worldwide. And, as Twofour CEO Melanie Leach tells ALEXIS BOWATER, it’s being based in Devon which is the key to the company’s success.

Forget Los Angeles and London: Devon is where Twofour’s heart is. This is the company that brought you The Hotel Inspector, The Jump, Splash, a positive plethora of documentaries and entertainment programmes and, most memorably, Educating Yorkshire.

Moreover, lifting an Emmy for doing so (and dropping it…more on that later) is an astonishing achievement by any...

Business Diary: What's On

Authored by AbiBram
Posted: Mon, 03/16/2015 - 12:00pm

Keep your business diary up-to-date with these key events:

• Every Friday: The Exeter Business Club, every Friday morning at 7.15am-9am at the Isca Centre, Summer Lane, Whipton. To reserve a place as a guest at one of our meetings please contact secretary@exeterbusinessclub.co.uk or visit www.exeterbusinessclub.co.uk .

• Every month: Firsty Fridays, the first Friday each month at a location in Exeter. Invitation-only meeting for business women to meet and enjoy cocktails. Contact Stephanie Walshe on 01392 421323 or 07977 442267 or e-mail stephanie.walshe@theplumconsultancy...

Creating a competitive edge with charity relationships

Authored by AbiBram
Posted: Mon, 03/16/2015 - 11:46am

By aligning consumer needs with community involvement businesses can build customer loyalty and strengthen their commercial edge, says ALISON UPTON, a fundraiser with Exeter Leukaemia Fund

In a 2013 survey from Forresters, 82% of responders said that when choosing between two companies offering product and services for the same price, their decision would be affected by whether a company engaged with charities and its local community.

Whatever your size, the benefits of supporting a charity as part of your corporate social responsibility include:

• Enhance your...

Roger Young: How I became Devon's luxury car salesman

Authored by AbiBram
Posted: Mon, 03/16/2015 - 11:01am

He’s the director of a multi-million pound company but that doesn’t stop Roger Young getting his hands dirty. Dressed in an immaculate grey suit and freshly polished shoes, this quiet, shy gentleman seems to come alive under the chassis of a Land Rover Defender 90.

It’s because that’s where his heart lies. Roger Young is one of the South West’s most successful businessmen, selling some of the most expensive vehicles money can buy, but it all started in a workshop on his father’s farm on Bodmin Moor – and he’s never forgotten it.

“A farmer I knew at the time brought an old...

Intelligent Optimisations receives 'optimal' grant

Authored by AbiBram
Posted: Mon, 03/16/2015 - 10:13am

A new intelligent digital Plymouth firm has ‘GAIN-ed’ a £250,000 grant to boost its £4million growth package, reports KATE WILLIAMS

High tech Plymouth firm Intelligent Optimisations has raised £4million in its first 18 months to fund its growth. The firm received a £250,000 grant from The Growth Acceleration and Investment Network (GAIN) Growth Fund, which has helped to unlock further investment, supporting the creation of up to 42 new jobs.

Based in the Barbican, Intelligent Optimisations was founded in May 2013 and now employs 31 people, with a major recruitment drive...

Julia Bramble: "Social media is not a dark art"

Authored by AbiBram
Posted: Mon, 03/16/2015 - 9:21am

The use of social media is now a given for any business. Why? Because, with very few exceptions, our customers are having conversations on there and we have a huge opportunity to get involved too.

However, it doesn’t have to be complicated. Social media is just another form of communication, so we can use it however we want - for research, customer service, or positioning, for example, in addition to the more obvious goals of generating leads and enquiries. Successful social media marketing is, however, very different from traditional marketing as we are now generating interest by...

EaRTH Cycles' 100th donation

Authored by AbiBram
Posted: Mon, 03/16/2015 - 7:45am

A BICYCLE recycling and repair project based at Bicton College has reached a significant milestone, launching a new 'Bring Your Own Bike Night', aimed at training people to fix their own wheels.

Founded just over a year ago, EaRTH Cycles has been taking in unwanted bikes and refurbishing them, recently receiving their 100th bike donation.

As well as diverting waste from landfill, the project gives people a chance to learn bike maintenance through refurbishing the donated bikes.

Sam White, EaRTH Cycles Coordinator, said: "Our 100th bike donation is a real milestone...

Networking lessons...from Geese

Authored by AbiBram
Posted: Sun, 03/15/2015 - 4:32pm

If you want to learn successful strategies for networking says SEAN HUMBY then you might be best looking to the skies for lessons.

Possibly because my father is an ardent twitcher and probably because of seeing geese so regularly whilst out and about I have always been fascinated by why so many birds fly in a V formation. What follows are my interpretations for business and for networking!

Goose fact 1 . As each goose flaps its wings it creates 71% more uplift for birds that are following, so by flying in formation the whole flock adds 71% greater flying range than by...

Starting up a new business? Sid Gibson gives his advice

Authored by AbiBram
Posted: Sun, 03/15/2015 - 1:02pm

Over half a million businesses starting up in the last twelve months create a challenge for anyone hoping to stand out and be successful by making their firm recognised and heard above bigger competitors.

The good news is that new and small businesses don’t have to spend unnecessary cash or be a big company to make a big impression.

Knowing what makes a strong and recognisable corporate identity which attracts customers (and identity isn’t just visual and ‘looking nice’) gives the power to get firms noticed and helps build a reputation. The right identity provides a...

Businesses and Devon's significant tourism industry

Authored by AbiBram
Posted: Sun, 03/15/2015 - 12:01pm

Nick Agg-Manning, Managing Director of Outside Adventure Consultants Ltd, reveals how businesses in Devon can get the most out of the county's large tourism industry.

Chickens and eggs are excellent words for a magazine serving a county such as Devon, but in business terms…which came first: the chicken or the egg? Do businesses in Devon react to, and create, some of our tourism or does the amount of tourism we get, create businesses off the back of it?

Jurassic Coast; moorland and National Parks; rivers and beaches; castles and manors…yes, we have it all here in Devonshire...

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