How Giving Back Became Part of the Soft2Bet Story
In an industry known for rapid growth and fierce competition, it’s rare to find a company that stops to ask how it can help others rise too. Soft2Bet isn’t just building products and platforms that push iGaming forward. It’s also supporting people, ideas, and opportunities outside its own business.
Growth and success are satisfying on their own. But for some companies, including Soft2Bet, they also raise a bigger question: What can we do to support others? The answer has shaped a side of the business that’s less about revenue and more about real influence — the kind that expands opportunities for innovators and, in subtle ways, supports communities.
Investing in the Future of the Industry
Soft2Bet didn’t just talk about supporting innovation. It put €50 million behind it. That’s the size of Soft2Bet Invest, a fund launched in 2024 to back bold ideas and up-and-coming entrepreneurs in iGaming and casual gaming. No cookie-cutter decisions here. Soft2Bet looks at every project individually, choosing how much to invest based on its potential — usually between half a million and one million euros.
This isn’t just passive funding. Soft2Bet Invest works with startups and emerging ventures that demonstrate real potential, whether they’re in AI, behavioural analytics, new types of gaming experiences, or other forward‑looking areas of technology. It’s one of the clearest signs that Soft2Bet isn’t just building for itself, but rather for the future of iGaming.
It quickly caught attention. The initiative started making waves quickly, picking up industry awards along the way. Turns out, helping others grow is not only the right thing to do — it also gets you some well-earned applause.
Beyond Funds: Mentorship and Dialogue
Money alone doesn’t make ideas succeed. Soft2Bet Invest goes beyond funding by offering hands-on guidance from leaders who’ve already walked the startup path. Founders get advice that helps them shape their ideas, fine-tune their strategy, and figure out how to connect with the right market.
The broader aim is to lift entire segments of the industry — not just offer a one‑off check. Founders get access to expertise and networks they might not otherwise find, and that’s a different kind of resource.
Culture of Giving That Extends Beyond Business
While Soft2Bet’s fund focuses on empowering iGaming innovators, the company’s ethos also touches on broader values like responsibility and support. In many organisations, corporate social responsibility is something written into reports. At Soft2Bet, the practice of backing new talent and providing meaningful resources becomes a form of giving back.
This idea — that success should lead to contribution — has roots in the experiences of founders and teams who have navigated the challenges of growth, market entry, and innovation themselves. The journey from a startup mindset to global player gives perspective. It promotes growth that reaches beyond just one company and lifts others along the way.
What It Means for Creators and Builders
For entrepreneurs watching this space, Soft2Bet’s approach offers a clear lesson: scalability isn’t just about product adoption. It’s focused on opening doors and helping others find their path to success.
This approach makes investment feel meaningful and genuinely connected to real impact. Backing a project isn’t only financial support. It’s a vote of confidence. A way of signalling that fresh ideas, and the people behind them, matter.
Something To Take With You
Innovation happens when people, capital, and community come together around shared ambition. Soft2Bet’s steps toward supporting others — through financial investment, strategic guidance, and recognition — show that corporate success can be a launching pad for wider contribution.
And if the future of iGaming includes a bit more support for fresh voices, new solutions, and untapped potential, that’s a story worth following.
