Ways to Make a More Memorable Radio Ad
Advertisements can be absolutely brilliant. Some are even more fondly thought of than the main programming!
The radio is more popular than ever today. As listeners get emotional over the departures of long-time favourite hosts, there will always be a need for some comfort listening on drives to and from work or while cooking in the kitchen!
If you make a memorable radio ad, it can be part of that sense of goodwill people are keen to project on their radio devices. Of course, some radio ads can be memorable for the wrong reasons, becoming unbearably annoying. So, how can you ensure you fall on the right side of that line?
Here are some suggestions to help you make a more memorable radio ad.
Consult Specialists
You need a clear and coherent plan to advertise effectively on the radio. You can’t always get that through internal debates alone.
Approach the experts at Monster Digital Audio, as they know all about putting out your message across digital mediums. They can advise you for free and help you get results out of any budget you have. Their priorities are your Return on Investment (ROI) and the relevance and level of trust people associate with your brand.
People are also still listening to the radio, despite the rise of podcasts and other audio mediums. These specialists fully believe in that concept and devote all their energies to helping you create radio advertising and digital advertising you can be proud of. Many prolific enterprises have sought their help, and you should too! Don’t let your radio ads be an afterthought but the result of much creative passion.
Work with Script Writers
Radio ads are very brief. Without any visual cues, they wholly depend on an expert command of language to sell the marketing.
Working with expert scriptwriters is highly recommended. They’ll cut the fat around any sentences, locate areas where the tone is inconsistent, and help you present the message of your ad in a condensed and digestible way.
Ensure they have great briefs to work off of and provide them with notes and feedback throughout the process. It should be a collaborative and creative process, with enough communication so that all parties have matching expectations.
Secure Top Voice Talent
As you already know, radio is an audio medium. You may spend a long time developing a punchy script, but if it’s not delivered with the finesse it requires, it can still fall flat.
Voice actors can usually elevate what’s on the page. They can be a charismatic spokesperson for your venture, setting the tone for the message you’re trying to convey. You could hire talented voice actors that aren’t well-known more affordably, and their voices could become somewhat iconic with your band over time. Or, you could employ famous faces and influences to tout your products and services instead.
It’s worth noting that voice actors can be mistreated in certain sectors of the talent industry. For example, those working in video games often encounter difficulties around pay. These problems can’t extend to your radio commercial. Compensate workers fairly and be transparent about the terms of the work on offer. Otherwise, your radio advertisement may draw attention to your business for all the wrong reasons.
