Soft2Bet Is Building a Safer Digital Future Through Innovation and Responsibility
Not every tech company is built with a conscience. Soft2Bet, however, is proving that success and responsibility don’t have to be mutually exclusive. Led by founder Uri Poliavich, the iGaming group has carved out a reputation not just for innovation, but for values that extend beyond the balance sheet. From building secure digital experiences to championing ethical growth, Soft2Bet operates with a long view. It’s not just about scaling—it's about setting a standard. And in an industry often defined by speed, this steady focus on integrity stands out.
Building Trust in a Risky World
Soft2Bet knows exactly what needs to be done when it comes to KYC and security protocols. To provide security for players, Soft2Bet combines modern technology with manual monitoring instead of depending on superficial inspections. Soft2Bet sees prevention as both a promise and a primary goal in an industry where a single mistake has the potential to reverse years of progress and trust.
What Soft2Bet Does Differently Than the Rest
- Diverse brand lineup – Each brand serves a unique market, not just a new logo.
- Fully in-house tech – The platform is built and run entirely by Soft2Bet.
- Purpose-led leadership – Uri Poliavich leads with vision, not vanity metrics.
- Local-first approach – Products are adapted for each region, from UX to payments.
- Focused innovation – Features are launched fast but always thoughtfully.
- Empowered teams – Staff are trusted to build and improve freely.
- Ethics by default – Responsibility is baked into everything they do.
People First: Uri Poliavich’s Leadership Sets the Industry Tone
Leadership matters. A lot. And in Soft2Bet’s case, it starts at the top with Uri Poliavich — a founder who’s less about boardroom buzzwords and more about actual impact. He’s built a culture where innovation thrives, but ego doesn’t. Where teams are empowered, not micromanaged. Uri’s approach is refreshingly grounded: surround yourself with smart people, give them room to build, and lead with integrity. It’s a style that’s rare in high-growth tech and even rarer in iGaming. But it works – Soft2bet is a company that keeps growing without losing its soul.
- He listens more than he talks. Not every founder does.
- Quick decisions, long-term thinking. Uri doesn’t confuse speed with short-sightedness.
- He champions quiet talent. Loud ideas aren’t always the best ones.
- Failure isn’t punished—it’s studied. Mistakes are treated like data, not drama.
- He actually reads the feedback. Yes, even the tough stuff.
Alt text: Soft2Bet Invest promotional banner with slogan “Win With Us” and a call-to-action button saying “Share Your Business Vision”
Social Impact Through Innovation
Innovation at Soft2Bet isn’t just about staying ahead of the curve—it’s about bending that curve toward something better. The company’s tech stack is impressive, sure, but what really sets it apart is how that innovation is used.
Innovation Fund (Soft2Bet Invest)
Launched as a €50 million iGaming Innovation Fund, it backs growth-stage companies combining AI, UX, and casual gaming tech. Backed by Soft2Bet, the fund includes mentorship and access to proprietary platforms.
Yael Foundation
Founded in 2020 by Uri and Yael Poliavich, the Yael Foundation champions Jewish education across 37 countries. With over 100 projects and 13,500+ children supported, it focuses on empowering smaller communities through schools, camps, and cultural programming.
Soft2Bet Foundation
The foundation, fueled by its deep core values, puts technology and compassion in front of everything else, supporting the environment, animals, healthcare projects, and sustainability efforts. By doing this, Soft2Bet turns small acts into meaningful change.
Soft2Bet isn’t just shaping the future of iGaming—it’s quietly building a legacy rooted in purpose. From ethical leadership to global impact, the company proves that success means more when it uplifts people, protects players, and gives back along the way.
