How to make a road sign for your business

Many of Exeter’s thousands of businesses make use of signage to attract customers and to ensure that deliveries make it to their store or facility. These signs can be difficult to erect, given that you’ll often require some planning permission or permission from the local authority to even begin planning them. Even after that permission is granted, you’ll need to find a sign producer to get your sign made so that it lasts for decades to come. Here are some key tips to help you plan a sign that’ll lead consumers, clients, and logistics firms to your business.

Planning

With thousands of streets and larger roads leading to your business, a part of your consideration when making a sign will be where the sign will be most effective. Many companies are aware that delivery firms get lost at a certain corner near their facility. Therefore, they will know exactly where a sign will be most beneficial for their firm. Others would like to put up more than one sign so that their business is visible from different locations around the city and the surrounding area. Decide on a location before you contact authorities to get permission to erect a sign.

Authorities

The process of contacting authorities and getting the right permissions to erect signage is lengthy and worth starting as soon as you know the details of what you’re planning. You’ll need to get in touch with an individual at the council, who will direct you to the relevant department to begin your application for the sign. Now, there are exceptions to this rule – for instance, if you own the land you’re making your sign on – but if you’re looking to make a public sign, you’ll need permission. Win this permission, and you’ll be ready to order your sign.

Sign Creation

There are various different ways to make a sign that’ll point to your business. The most common and most reliable sign creation method is using an aluminium composite, which is created by firms such as Multipanel UK. It’s this material on which most road signage is printed, and these signs are famously long-lasting – often only requiring an update after many decades of constant exposure to the elements. You can contact these firms to order the materials you need to make your sign and a separate firm to discuss printing your sign or advertisement.

When choosing materials for your business road sign, durability and weather resistance are key factors to consider, and options like coroplast signs from Printmoz offer a lightweight yet sturdy solution.

Erection

Finally, it’ll be time to erect your sign. You’ll need skilled workers to do this, following the guidance of the authority that granted you the ability to create a sign. Some signs make use of existing structures, as when you see yellow signs pointing to businesses that have been attached to lampposts or to the bottom of existing road signs. Others will require a brand new stand, and these need to be planted firmly in the ground in order to avoid being blown over.

Once you’ve erected your sign, you’ll see the benefits of people coming to your business via a useful pointer in the direction of your store or facility.