Will AI become a prevalent tool in online sports betting?

Frank Parker
Authored by Frank Parker
Posted Monday, May 10, 2021 - 10:52am

Succeeding in the world of sports wagering can be difficult even for the most knowledgeable of fans. Events can take a turn on the pitch or racetrack that can ruin your bet with a click of your fingers.  Sometimes the situation is completely out of your hands, although on most occasions you may have taken an obvious misstep. To you, it does not seem noticeable, but there can always be an element of bias in any decision taken.

Artificial Intelligence and Sports


A novice bettor might have a particular affinity to a certain team, player or horse. That sentiment can sway your decision. It might pay off every now and again, although, more often than not, it may come back to haunt you. When you’re doing that, you’re playing directly into the hands of the bookies. But what about those that do perform thorough research? They are not immune from the pitfalls that novice and casual bettors experience, which can make it all the more frustrating when you know the fine details of the sport but are thwarted by one small action.

Technology has made betting online an easy process and those advances have swung the favour in the way of horse racing bettors. Traditional horse racing tips will always be of use and certainly of interest to anyone with an interest in the sport, especially for those who like betting on horse racing. However, artificial intelligence programmes such as the Beth bet tool can take in all the factors regarding a particular race, including form, pedigree, weather and conditions before tabulating the competitor with the best chance of winning. In other words, the tool removes the bias from the equation and focuses solely on the facts of the matter.

Based on those criteria the tool calculates its pick on which horse is best suited to win the race. However, there are no guarantees in the world of horse racing. The favourites can fall at the first obstacle, while 100-1 outsiders can win the most prestigious race in the world. Selecting a winner out of thin air and watching as it crosses the line in first place is one of the most exhilarating feelings when wagering on the horses. So, if you’re just betting as a one-off gesture, using a betting tool may seem quite formulaic.

For those horse racing enthusiasts that bet on the sport on a regular basis, it may seem intrusive on their own systems for betting. Convincing purists to trust in technology rather than their own research and eyes is going to be a tough proposition. The world of sport has been slower than others to adopt technology into the heart of its operations.

There are good reasons for that as well. The game or the race is not played on paper or with statistics. Sport is so exciting because anything can happen when the contest begins. Having a recommendation calculated on your behalf may take away some of the magic, although never discount the prospect of winning money from the bookies.

The next few years will be an interesting time for the betting industry and for punters. Artificial intelligence programmes could be the next revolution in the online betting world.

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