Formula One 2017

Sam Richards
Authored by Sam Richards
Posted Sunday, April 2, 2017 - 4:35am

It has been announced ahead of the start of the new Formula One season that Mika Hakkinen has joined Unibet as a Brand Ambassador. The racing star from Finland had a glittering racing career which earned him the nickname of the Flying Finn. Even people who are not all that familiar with Formula One will recognise the name of Mika Hakkinen which will help raise awareness of Unibet and the betting markets that it offers. The contract that has been signed will mean that he stays with Unibet through the whole of the 2017 season.

The announcement was made on Unibet's YouTube channel which has been set up to provide commentary and information on the new season. Hakkinen will be providing his own comments on this channel as well as providing information to the editorial team that they can use to produce other content. As well as appearing on the YouTube channel he will also be writing his own blog which will feature on the Unibet  website. This blog can be read by anyone and you don't need to have a Unibet account in order to read it.

Hakkinen is considered one of the greatest Formula One drivers of all time. He has won the Driver's Championship 20 times including the occasion when he won back to back championships in 1998 and 1999. He has a lot of insight into the world of Formula One and this is something that he can share with customers of Unibet. There are still drivers taking part in Formula One that he would have competed alongside and this gives him a unique perspective that not many other people will have.

As part of his role with Unibet he will be providing his opinions on the races and this information can be very useful to customers when they are trying to decide what bets to place. He will be bringing his expert opinion to talk about what has happened in races that have already taken place and what fans can expect to see in the future. Each race in the Formula One season brings its own challenges and Hakkinen will have a better idea than most what these challenges are.

Hiring Hakkinen was a good move by Unibet in trying to bring attention to the betting options that people have when it comes to Formula One. It is a sport that is sometimes overlooked in favour of sports that are seen as more traditional for betting including football and horse racing. Unibet offer markets for most major sports and motor racing is no exception.

There have been a lot of changes that have been introduced to Formula One this season. These changes have all been made to try and increase the speeds that drivers can reach while they are travelling around the course. This is going to make all the races more exciting and it will make it harder to predict which teams are going to do well during the tournament.

The 2017 Formula One season starts on Sunday 26th March in Australia and ends in Abu Dhabi on Sunday 26th November.

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