christmas cake and mince pies

Postage ready cakes and bakes concept launched by Devon Bakery

Carolyn Daw
Authored by Carolyn Daw
Posted Saturday, November 21, 2020 - 4:57pm

Foxcombe Bakehouse has launched a new ‘Cake in a Box’  postage ready line  to support its independent retailers and to capture a market share of the Click and Collect and Click 2 Order shoppers at home or at work.

The initial launch range is a seasonal selection of cakes and bakes, including mince pies, short breads and traditional rich iced fruitcakes. The selection boxes which start from £4.95 RRP can be ordered direct via independent retailers or mail order from Foxcombe Bakehouse.

The Cake in a Box arrives beautifully packed at the retailer, ready for customers to collect or mail-on as a gift for a loved one.  The new mail order side of the business delivers direct to customers’ afternoon tea tables and increasingly, work-from-home desks. 

Foxcombe Bakehouse is based just outside Okehampton, owner Helen Spooncer explains, “We have received unexpected demand from businesses wanting to treat their staff working from home, clients and customers, as face-to-face visits have ceased during lockdown. One customer ordered surprise afternoon tea treat boxes for all its staff with strict instructions the boxes could not be opened until a staff zoom meeting!”

“The concept benefits our stockists, in particular local post office shops and the older generation customer who may not have internet access and have been relying increasingly on their local convenience stores. The mail order operation direct to customers is a first for us, and we are hoping to capture a slice of the Christmas and business gifts market”.

The multi award-winning bakery, was started by Helen in 1998 originally from her kitchen table as she baked cakes to sell at the local pannier market. The business now employs eight and has grown to supply over 150 mainly independent retailers – convenience stores, farm shops, garden centres, and tourist attractions across Devon, the South West and beyond.

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