Joules to open in Princesshay

Following the successful signing of Byron in Princesshay, Joules the country inspired fashion and lifestyle retailer is set to open in Exeter’s Princesshay in August 2014. 

They will occupy the unit between Superdry and Cath Kidston in the main Princesshay mall under the glass canopy.

Capturing the true essence of British style, Joules has become renowned for clothing of the highest quality, splashed with bright colour and adorned with bespoke detail. Inspired by a true country heritage, they have struck a chord with men, women and children who love the outdoors and live life to the fullest.

Tom Joule, CEO of Joules said: “We’re thrilled to be moving into Princesshay and our new store provides the perfect central location for us in the city. We're truly excited about growing the brand and being able to bring our unique twist on classic style to a new crowd.”

The popular retailer is part of a growing market inspired by heritage and country life and will stock a range of casual summer ready styles for men, women and children as well as home ware and stylish gifts.

Founded in 1989, the popular retailer recently benefited from a £22 million investment from a private equity firm in late 2013 to assist Joules' expansion to a further 16 new stores in 2014, which includes Princesshay, Exeter.

Wayne Pearce, Princesshay Centre Director said: “We’re delighted to announce the arrival of Joules to Princesshay and believe that this leading casual lifestyle brand is one that our shoppers will welcome.”