New no-nonsense coffee brand, Fireheart Coffee, shakes up the elitist coffee industry  

Simon Wells
Authored by Simon Wells
Posted Friday, April 2, 2021 - 3:24pm

Fireheart Coffee Roasters, a new no-nonsense coffee company, is making fresh hand-roasted coffee more accessible with a mind to disrupt the way we think about our daily brews, making quality coffee more affordable and convenient for everyone. 

Fireheart Coffee is a collaboration between Paul Tocher, Russell Stinson and Thomas De Garnham, three coffee aficionados. Inspired by food and drink subscription services already on the market, they saw a gap for high quality luxury coffee that is accessible for everyone to enjoy. The way we consume coffee at home has changed dramatically over the years, as we have become more adventurous, seeking out new flavours and developing new skillsets. They’ve seen how craft coffee can sometimes leave people out in the cold, so they are determined to fire everyone up – from novice to expert – and show that great coffee isn’t some great mystery. 

Paul, comments; “The speciality coffee industry can sometimes come across as being a bit arrogant and elitist.  At Fireheart we don’t want to talk about ourselves like the other roasters do, we want to talk to our customers, excite and encourage them to make great coffee at home whilst enhancing their daily rituals of brewing coffee.” 

The team, who are hands-on with sourcing their coffees, ensure they are of the best possible quality and freshness. Selecting and sourcing coffees on a seasonal basis from all over the world, allows them to ensure the freshest coffee is roasted and posted straight to their customers. The company believes in keeping things simple while showing how coffee can go from average to amazing if you only understand that it’s a living ingredient. They call this approach ‘Living Coffee’ - they want to help people experience the excitement and pleasure of Living Coffee - coffee that’s truly fresh and alive with flavour. 

The subscription service offers something for everyone from occasional coffee drinkers to coffee experts. Each coffee is freshly roasted with your choice of either ground, whole beans or pods and despatched within 48 hours of ordering. The ‘Roasted & Posted’ subscription service can be tailored entirely to your needs and taste, with weekly or monthly deliveries available. Plus, the packaging has been specifically designed to fit through a letterbox, so you’ll never miss out on a delivery. 

Stinson continues; “We are on a mission to help bring some excitement to peoples coffee ritual by showing them the expert tips they need to make that perfect brew at home.” 

The demand for speciality coffee at home is higher than ever, and at Fireheart Coffee, they make it easier to create luxury, barista-style coffee from the comfort of your kitchen. 

About Fireheart Coffee 

Fireheart Coffee was founded in April 2020 during the UK’s national lockdown. Paul and Russell have worked together for 15 years within the hospitality sector, they were in the process of starting a café restaurant - the successful Korto in Muswell Hill, when they met Thomas at The London Coffee Festival. Fireheart Coffee is a seasonal coffee subscription service, providing UK residents with the freshest coffee, hand-roasted and posted, direct to their doors, with the aim of keeping things simple so coffee drinkers can create barista-style coffee at home, and experience true Living Coffee. 

About Transparent C - Fireheart’s impact on the planet 

Fireheart prides itself on its ‘Transparent C’ approach and has a rigorously investigated and fully traceable supply chain. It pays its farmers at least 50% over the Fairtrade value for coffee per lb. As far as packaging is concerned, all pouches are fully recyclable – sadly still rare in the industry – and its pods will be recyclable too. Every effort has been made to lessen the business’s impact on the planet’s resources - it’s a journey that will evolve continually as Fireheart grows and better options become available. 


Share this