Live streaming - When is the best time to use it?

Simon Wells
Authored by Simon Wells
Posted Tuesday, March 8, 2022 - 6:15am

The attractiveness of live streaming is that it provides unfiltered, sincere, and accurate content, which makes it so tempting to viewers. It's not as refined as a standard video you'd post to your channels, but it allows your viewers to engage with you on a more intimate level.

Streaming live usually requires much attention to the live event's preparation, content creation, and production coordination and timing. After all, the minute the Livestream starts is the most crucial part of the whole operation. So, choosing the best time for your live stream takes some effort; begin with a thorough grasp of who will be watching it.

Crucial factors to consider in live streaming

Here are a few things to keep in mind before going live streaming.

Take into account which device is the best for live streaming

Streaming video devices link your television to the internet, enabling you to watch and play music, movies, and sporting events via a streaming TV service provider or applications. Fortunately, the Amazon Firestick is a great device that enables you to stream all of your favorite shows and movies directly to your television without needing to pay for cable.

Determine who your live stream's target audience is

It's crucial to think about your business, the information you want to live stream, and who your potential intended viewers are. For instance, are you a training provider that streams career development information to professionals? Are you a company that broadcasts a launch party with a celebrity to the public? Or are you a corporation that broadcasts internal announcements to workers in real-time? Keep in mind these questions, as mentioned earlier.

These streams will air at varying times, depending on the kind of content and the intended viewer's accessibility. Usually, your stream material and engaged audiences will be aligned with your advertising persona.

Determine how much work you want your viewers to put in

You'll want your audience to take some action throughout the live stream, in addition to grabbing their attention. Determine how much work (physical, intellectual, and emotional) you want the viewer to put out to do the intended activities. Will your information and call to action need a lot of or little work on the viewer?

Find out when your target audience is accessible to watch your live stream

Consider your target audience's daily activities, their various locations throughout the day, and when they will have time to see your content. For example, estimate what a typical day in the life of a professional is.

The best time to livestream on each platform

Every social media network has its own set of algorithms and engagement tactics. Learning how each network handles live-streaming material will not only allow you to advertise your content more efficiently, but will also help you develop a diverse audience across all prominent social media platforms. We've compiled data on the optimum times to go live on key media platforms below.

  1. Twitch

Twitch, an Amazon affiliate, debuted in 2011 as an American video live streaming platform. While video games are still the most popular live-streaming entertainment, artists are increasingly displaying live runway shows, music, and art activities.

Based on the study, it's preferable to go live on Twitch when there are fewer online channels. Monday through Friday, from 12am to 9am, is the most excellent time to live stream on Twitch. When fewer channels open, streaming allows your site to be noticed by more people and accounts.

  1. Twitter

Twitter has established a vital aspect of the live streaming world as one of the most well-known news-gathering social media sites. When visiting Twitter's discovery tab, one may observe several prominent news organizations posting live streams of recent issues.

According to the study, the ideal times to go live on Twitter are between 1pm and 3pm. on Monday and Thursday. Weekends after 8pm and Fridays after 3pm, are the worst times to go live. These periods correspond to when engagements are at their highest against the days when interactions are at their lowest.

  1. Facebook

Utilizing Facebook Live for your company should be part of your strategic communication plan since it is the largest social media network with over 2 billion users. Facebook Live is a fantastic way to increase engagement and lead generation.

While looking at your company's Facebook analytics and statistics might help you figure out the optimum time to go live, studies suggest that the best times to go live on Facebook are between 1pm and 3pm. Individuals like to check their social networking programs during work breaks; thus, workdays are great.

  1. Instagram

Instagram Live is a fantastic way of interacting with your global audience. Instagram enables you to go live for up to one hour. Instagram Live also features filters for producing interesting live streaming, such as color effects, glitter, and other funny effects.

Some specialists recommend going live Monday through Friday at 12pm. or from 7pm to 9pm. It's best to go live during the lunch hour, just like it is on Facebook. Users benefit from reading through their feed after work hours since it allows them to rest and unwind.

  1. TikTok

People flock to TikTok for funny short clip videos, which is the newest social media fad. TikTok, like most other social media platforms, now enables users to track the host's actions in real-time. To go live on TikTok, there are several requirements. Users should have at least 1,000 subscribers and adhere to TikTok's content standards for beginners. Going live on TikTok is a fun way to interact with your audience and respond to questions about your material and video editing techniques.

If your TikTok account is converted to a creator account, you'll see a graph with stats showing when your followers are on the application. The most significant times to go live on TikTok are from 9am to 11am, Monday through Friday, and any time after 7pm, when more people are online for the night.

It'll be up to you and your schedule to choose the best time to stream. There is no "one size fits all," however, we believe you will find some interesting insights in this article. It's critical to establish a plan that fits you now that live streaming is more crucial than fixed content.

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