Business

From advertising to storytelling: brands that speak like people

There was a time when advertising was a megaphone: brands spoke, and the public listened. Today, stories make the difference. The most beloved brands don’t just sell products—they share emotions, experiences, and values . They’ve stopped addressing people as mere consumers and have learned to communicate as real individuals , building relationships based on trust and authenticity. This shift has transformed marketing into a more human language, where a brand’s voice becomes narrative, empathy, and shared identity.

When advertising becomes conversation

Old advertising logic—based...

open business, lockdown

How to Increase Brick and Mortar Footfall

Authored by Claire Small
Posted: Wed, 03/24/2021 - 12:58am

As the vaccination program rolls onwards and Brits become more and more prepared to venture back out to their high street, you’re probably feeling a mixture of excitement and trepidation if you have a brick-and-mortar business. Some very common questions that are rattling around in the heads of Exeter’s brick and mortar business owners include the following:

What happens if sales never fully recover?

How on earth can you prepare for people to start shopping again?

How do you increase footfall?

If you have asked yourself these questions, the answers are...

A Guide for Business Owners: How to Fortify Your Company’s Financial Foundations

Authored by Sam Richards
Posted: Wed, 03/24/2021 - 12:54am

Are you determined to maximise your organisation’s full potential? Do you often envision yourself rubbing shoulders with the giants in your field? Is reaching the pinnacle of your industry your one and only professional goal? If you’re to achieve these aspirations and reach these lofty heights in your career as a business owner, you’re going to need to fortify your company’s financial foundations. With a strong fiscal footing underpinning your future growth, you will have the robust platform you need to truly scale your market going forward.

Once you cultivate a strong monetary...

Gender Pay Gap Reporting

The delay of the gender pay gap reporting

Only two-and-a-bit months ago were we excitedly writing about the return of the gender pay gap. We spoke about how vital it was that the return to normal had to come soon, or we would risk seeing the reversal of crucial diversity and inclusion efforts, and a real decline in the welfare of women in the workplace.

“Moving forward, things will be returning to normal very soon. It has been made clear that the suspension of pay gap reporting was only a temporary measure during the pandemic and, as of 2021, emphasis will be put back on eradicating the inequality faced by many women in...

Family lawyer

The Family Law Company strengthens its team in Exeter

Family law specialists The Family Law Company has announced the appointment of Mary-Ann Wanjiku to its Exeter Children and Domestic Abuse Team at Balliol House.

Mary-Ann, who studied at Hull University and BPP Law School Holborn, previously worked for a London firm. After initially working within immigration law, lockdown found her moving into the family department.

She says, “I was brought up in Kenya where I lived until I was a teenager, and I’ve always been interested in law and justice – hence studying for a law degree.

“During my training contract I really...

Top 4 Pros of Using Virtual Currencies

Authored by Sam Richards
Posted: Mon, 03/22/2021 - 10:09pm

Cryptocurrencies are gaining increased popularity and acceptance worldwide. Crypto initially came up as an alternative to the traditional fiat as a payment method and a mode of monetary exchange similar to debit cards or cash. However, with the passage of time, more recently, the digital currencies have progressed and have new emerging points of view and uses.

However, there is another point of view for crypto, a more negative one, which sees crypto as a medium of illegal activities such as frauds, scrams and terrorism. Crypto is infamously used in the black market as well as in...

3 Digital Marketing Trends Set to Explode in 2021

Authored by BHTNews.com
Posted: Mon, 03/22/2021 - 4:56pm

There was a time when Artificial Intelligence, Voice Search, and Automation Marketing seemed like far-flung concepts that would not materialise until the distant future. Much like the hoverboard we’ve all been waiting for since Back to the Future, these marketing concepts were almost too far-fetched to consider as short term possibilities. Today, these concepts are becoming a marketing reality as technology quickly adapts to new user behaviour.

Make no mistake, we are at a turning point for online marketing. As technology-driven marketing patterns evolve just as quickly as...

Trade of sigital currencies and the steps of doing it

Authored by Simon Wells
Posted: Mon, 03/22/2021 - 11:13am

Digital currencies exchanging is like specifying fluctuations at the price of the symmetric encryption. Although virtual currency was historically purchased on a bursary in the expectation that the value of it will increase on time, the futures used by market participants are progressively specified at rising and dropping rates – to make the most out of the value of the monetary system. With IG, you will take a place with investment products like CFD mostly on value of cryptocurrency This service will encourage one to use pricing changes in any way despite holding the actual coins so that...

5 skills that are crucial for a beginner Forex trader

In the fast paced digital era that we live in, some of the most wanted jobs on the market revolve around Forex trading. But like in any other industry, you need to come prepared with a set of skills or at least to know what to expect. Taking the time to understand trading, to analyze your trades and to keep cool under all circumstances are crucial factors that will help you along the way. But that’s not all you need to become successful.

That being said, here are 5 skills that will definitely help you on your way to becoming a prosperous Forex trader.

Learn to Lose

Quite...

Hiring Bitcoin brokers to help you with trading

Authored by David Banks
Posted: Sun, 03/21/2021 - 1:33am

Bitcoin's popularity is skyrocketing at the moment. That is because its value reached record highs and everyone looks to cash in on profits. However, there is no guarantee that its price will stay so high as it is now because the cryptocurrency market is very volatile. Perhaps that is the beauty of cryptocurrencies. You never know when you can capitalize and earn good profits. Some people have become rich overnight after trading with bitcoins. However, there is no rule. To gain a great advantage in the cryptocurrency market and to stay one step ahead of competitors, first you must find...

Why Ripple isn’t a real cryptocurrency

There are thousands of cryptocurrencies available throughout the world, however, recently Ripple has come under fire for not being a ‘real’ cryptocurrency. Each of these cryptocurrencies that are available have taken plenty of inspiration from Bitcoin which was the first-ever cryptocurrency to be put out into the big wide world. While it was a game-changer, Bitcoin struggled to live up to everyone’s expectations which was slightly disappointing, and though it did disappoint many people, it then saw a rise far later on into the game when other forms of cryptocurrency entered the scene....

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