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From advertising to storytelling: brands that speak like people
There was a time when advertising was a megaphone: brands spoke, and the public listened. Today, stories make the difference. The most beloved brands don’t just sell products—they share emotions, experiences, and values . They’ve stopped addressing people as mere consumers and have learned to communicate as real individuals , building relationships based on trust and authenticity. This shift has transformed marketing into a more human language, where a brand’s voice becomes narrative, empathy, and shared identity.
When advertising becomes conversationOld advertising logic—based...























