Business

How to Take Advantage of Lead Scoring for Your Business

Authored by David Banks
Posted: Sun, 06/21/2020 - 7:32pm

Lead scoring can play a crucial role in your business if structured and implemented properly. It is now considered one of the best marketing assets that a business can have. Being able to follow through with leads that have a high likelihood of conversion increases the sales performance of your business. Lead scoring is not just beneficial to sales, it can also play important roles in other aspects of business operations. Here, we’ll discuss some efficient ways of taking advantage of lead scoring for your business.

What is Lead Scoring?

Knowing your business asset by heart is a...

The future of work in Exeter - which way will it go?

Authored by Proteus
Posted: Sat, 06/20/2020 - 12:05pm

By Peter Totterdill, Director of Workplace Innovation Europe CLG

Comparative data published by the Centre for Cities reveals Exeter as a city of contrasts. It’s a fast-growing city both in terms of population and in housing stock. In fact, a growth table of 63 urban areas places the city third in the UK.

At first glance, the labour market seems healthy too. Exeter has full employment with 76.7% of working age adults in employment and only 1.5% registered as unemployed. Some 40% of working people have high level qualifications and only 4.3% have no formal qualifications at...

What type of life insurance should freelancers choose?

Authored by David Banks
Posted: Fri, 06/19/2020 - 9:51pm

The freelance lifestyle comes with a lot of independence. Creating a schedule that works for you is just the half of it.

It is this autonomy that makes freelancing very attractive to many people. You not only have the freedom to make crucial decisions, but you can also pick the clients you want to work with and your dress code (hello pyjamas).

However, like anything else, freelancing life comes with several drawbacks. For starters, you have to keep track of your money and bills and ensure your taxes and mortgages are paid on time. The most significant of these downsides...

Businesses! Make a Strong Comeback Post-Covid with Digital Marketing

Authored by neha.rathi
Posted: Wed, 06/17/2020 - 9:22am

It is without a doubt, we are in uncertain times. But as a business, it is how we act, when we act and how we prepare for the future that sets us apart from the rest.

“Being Challenged in Business is Inevitable, Being Defeated is Optional”

Keeping up with constant optimization now, means your business won’t have to fight your competitors back in search engine rankings. As they say, it’s never a bad thing to be too careful.

Sure, you don’t know when this will all be over, but on a positive note, we all are aware- this crisis will end and we encourage all...

Why you should learn to Code in Linux

When Linux 1.0 was released to the world amongst 25 years ago, its model of free and open-source software knocked down all of the walls that had previously been put in place by proprietary software giants such as Microsoft, in order to remain in control of the development and distribution of computer programs. With Linux being open-source software, it is also completely free of cost. This guide will run through the top 10 reasons why you, as a career professional, should learn Linux and how it compares with other open-source software. There is a common misconception that Linux is a...

2020 Online Marketing Strategies for Small Businesses

Authored by Sam Richards
Posted: Mon, 06/15/2020 - 10:09pm

Pre-pandemic, internet users were already around 4 billion, and during quarantine online shopping saw a huge surge. At the same time, many small businesses took a sharp hit. All indicators point to a permanent increase in e-shopping, or at least window-shopping. Whether your business is selling hi-tech gizmos or exciting and highly personalized gifts , everyone needs a digital marketing strategy. This is especially true for small businesses that usually don’t have outsize marketing budgets. Following are our best online marketing strategies for small businesses in 2020.

Beef Up Your...

Enterprise software that every business must have in 2020

2020 has changed the way business is conducted all over the world. With social distancing norms being enforced across the globe, the only businesses that are thriving are the ones that have smoothly transitioned to an online workspace.

With that said, making such a transition is no joke. Shifting from the habit of having your whole team physically present with you to exclusively communicating and collaborating online is a difficult task.

At the same time, many businesses are also realising the immense advantages of not having a workplace. If you want to count yourself...

Why You Need Personal Guarantee Liability For A Business Loan

Currently, many companies are facing financial problems. Getting a loan is one of the ways you can get financial help for your business. A business loan is a risk for the lender because the borrower might fail to repay the full amount. Therefore, before they approve your loan, a lender will take some steps to ensure that you repay the loan.

To minimize the risk, a lender needs to believe that the chances of you repaying the loan are high. Hence, most lenders will want proof that your business has a strong credit profile and is financially sound. Your lender may want to know...

The importance of understanding and having a brand

Authored by David Banks
Posted: Tue, 06/09/2020 - 5:48pm

Every company is sure to have its own branding. What is branding? Branding is a marketing practice used by companies in which they create a logo, name, symbols, or design that makes them easily distinguishable and identifiable. In doing so, branding also enables people to determine which product and services belong to the company as well. Branding is an essential part of a company as it leaves an impression on customers while allowing them to know what they can expect from your company as well. Branding also becomes a tool that allows customers to differentiate you from other companies...

A beginners guide: Choosing the right app developer

When it comes to creating and developing your own app, the options seem endless. With over two million apps and counting available across multiple platforms, choosing the right developer is critical to stand out from the masses. In this piece, I will be giving you the lowdown on choosing the best developer for your needs.

Let’s dive in.

Understand Your Needs

Each app requires a developer who understands the goals, brand message, and needs of the community it is targeting. If your app only requires a simple design you can choose from a template, however most money-making...

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