Top Tips to Attract Local Customers to Your Spa

There are hundreds of Spas scattered across Devon, it’s a booming industry and for good reason. In the modern digital age, most people struggle to find time to unwind. The right spa facility makes this a possibility.

However, the sheer number of spas also means it's a competitive industry. You need to ensure your spa has the best facilities. That means you need to familiarize yourself with what Lemi Spa has to offer.

Of course, having a unique feature that helps you stand out can also help.

Customer Service

The first thing most clients will notice isn’t the décor or even the impressive furnishings. It’s the receptionist. To attract as many clients as possible you need a friendly and helpful receptionist. That’s someone who instantly makes clients, and potential clients, feel at ease.

This will get them into the waiting area, booking treatments, making return visits, and recommending you to friends!

Naturally, the quality of the customer service should be upheld by all members of staff. It doesn’t matter what the treatment is, the client should feel like they’re a VIP.

Furnishings

The next most important part of the spa isn’t the services you offer. It’s the furnishings inside your building.

You need the best massage tables and treatment chairs on the market. That includes stylish, efficient, and effective water treatment options.

Of course, the furnishings start in reception. Clients generally don’t spend much time in the reception area but they need to feel instantly comfortable and relaxed. Consider that when choosing your seats and the layout.

In addition, you should have high-quality furniture in the treatment rooms. That includes stools and trolleys. You want to create a professional look and make it as easy as possible for staff to do their job.

Price

The price is critical. It’s important to see what other facilities are charging and offer a comparable price. If you go too low potential clients will be concerned about the quality of your service, and you may also struggle to make a profit.

Go too high and you may put people off unless it’s clear you’re offering something worth the extra funds.

The Gimmick

Finally, other spas may have also read this and upped their game. You need to make sure you have an array of attractive and enticing packages, offering special treatments at discounted rates.

It’s also useful to reach out to the local community and organizations. You’ll often find they are receptive to helping local businesses flourish. You simply need to sweeten the pot.

Of course, offering something unique, that people won’t find at other spas will also help you stand out for the right reasons. You simply need to work out what your gimmick is.

Summing Up

As a spa owner, you need to offer the best facilities and furnishings. There is no better way of making clients feel relaxed and gaining referrals.

Don’t forget, spa customers can also read this and they’ll now know what to expect. If you can match, or even exceed, their expectations you’ll be on the road to success.