How To Bring A Video Ad To Life

Wondering how to bring your video ad to life? These days, consumers are bombarded with video content throughout the day, including on Instagram, YouTube, TikTok, and traditional TV adverts. This means that it is hard to stand out and capture their attention, which makes it challenging for brands to achieve success and get a return on their investment. Fortunately, there are a few tips and tricks you can use to bring your video ad to life. In turn, this will improve engagement and conversion rates, helping to deliver ROI. Keep reading to find out more.

Use Strong Visuals

First and foremost, you need to use strong visuals. It is the visual component that people notice first, so you need to know how to capture their attention with strong visuals within the first few seconds. You do not need a Hollywood budget to achieve this; you simply need to consider aspects like framing, lighting, and colour choices.

Use A Professional Voice Over

Strong visuals are critical, but you should not overlook the importance of high-quality audio. This means using a professional advert voice over artist to narrate your video ad. People will often use any willing internal volunteer, but there is a real skill to voice-overs that can heighten the professionalism of your ad while also ensuring that your message is communicated efficiently. You can use an agency to find the right artist for your brand and benefit from an artist who knows how to pace delivery, emphasise key messages, and match tone to your brand identity.

Create A Narrative

You will find that people are naturally drawn to stories, whether this is an epic Hollywood movie or a short TikTok video. Therefore, you can make your video ad stand out and captivate your audience with an engaging narrative. The key is to consider your target audience and the kind of interests, challenges, and motivations they have to create a storyline that they will find engaging (try not to be too predictable!).

Optimise For The Platform

You also need to consider the platform you are using. If you are creating a TikTok or IG video, you need to create a short-form video that makes an immediate impact. For platforms like YouTube, your company website, or television, you can create a longer-form advert. The key is to consider the user behaviour, attention span, and device preference for your target audience to ensure that your video is engaging.

Monitor Performance

Finally, you should always monitor the performance of your video ad once it goes live. Be sure to track engagement metrics, retention rates, and conversion rates. This will allow you to see what is working and areas where improvements could be made next time.

Video ads remain a highly effective way to engage your target audience and communicate important messages, but it is also a highly competitive marketplace. This is why it is important to know how you can make a video ad that stands out from the crowd, improves your credibility, and drives measurable results.