The importance of internal communication when there is change at a company

Change can make employees uncomfortable at work. It’s normal for people to feel threatened and worried when there are major changes in the company. However, through effective internal communication you can maintain harmony and keep morale high. Below, we explore the importance of internal communication and how to implement it.

Why is it important?

Communication is crucial on two levels. Firstly, employees need to be aware of what’s expected in the workplace. When change is happening at the company, staff might be expected to fulfil slightly different roles – this needs to be communicated clearly. But on a more important level, communication can help employees remain engaged and motivated to work for a company with similarly aligned goals and objectives.

How to implement effective internal communications

Communicate promptly

The first step is to ensure that you communicate changes quickly. If you leave employees in the dark about changes, the atmosphere in the business can quickly sour. Instead, you should plan your communications before any changes have been made. That way, you can quickly and calmly reassure and inform staff when change is announced.

Consistency

Don’t be afraid to repeat your messages to staff. By consistently reinforcing your message, it can help employees come to terms with change.

Get commitment

Even if the business owner isn’t delivering the message themselves, they need to own the change. Make sure that you or the owner is approachable and appears to be in line with the changes.

Plan external events

Some of the best communication can be achieved in a relaxed, informal setting. Creating out of work events for employees to socialise and chat can be a neat way of achieving this. If you plan a team building day, or even just a happy hour after work you can boost engagement and communication within the business.

When major change is coming in your business, it’s best to get your internal communications right. If you’re worried about implementing it appropriately, it could be worth getting internal communications advice from industry professionals.

Review and refine

Once you’re aware of how employees are feeling, it provides you with an opportunity to review and refine your communications. Check to see if people are understanding the message and the mood following the news. If the message isn’t getting through, you’ll need to refine your strategy.

Get feedback

Communication isn’t a one-way process. You need to show that you care and listen to the opinions of employees. This can be organised formally or informally, but the key thing is to show that the company cares and acts on the mood of the employees.