The Importance of branding - In a nutshell

In this video local business expert Jonathan Alder from Alder and Alder discusses the importance of branding

Jonathan explains why he thinks branding is important and what you need to do to make sure you get it right for your business. “Who you are is about your visual identity - the way you look. So that includes things like your logo, your website, your literature or packaging. It also includes your name. This aspect of your brand will often be the first contact someone has with you.
What you do isn't just about listing the products or services you offer. It's about explaining the benefit of those products and services. It's about explaining how your products and services will improve their business or their life.”

To find out more your can contact Jonathan by email at jonathan@alderandalder.co.uk and  by phone on 01392 248107.
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