How Important is a Great Business Email Signature?

When representing a brand, every detail counts. From new clients and business partners to familiar, cherished faces, your standard of communication should never falter, as making impressions and building brand cohesion is an ongoing pursuit.

Perhaps now more than ever, the ability to write a great business email can speak volumes about your work ethic, your company values, and your professionalism. In order to make sure you are presenting your brand to the best of your ability, it is certainly worth thinking about the many benefits of a great business email signature.

Branded Messaging

An email signature can be a superb way to brand your messages, which in turn, can lead to a greater level of exposure, particularly if you include links to your social media pages and website within your e-signature. This not only keeps your brand’s presence firmly cemented in the minds of your recipients, but it adds an additional sense of authenticity to your words since you have the weight of a company behind them.

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Directing Your Recipients to Your Products

The more accessible your products and services, the greater the chances are that people will be able to find your brand in the first place. No opportunity should be missed when it comes to building awareness and visibility, another factor that the email signature can help you out with.

Interactivity

Making your brand as accessible as possible can pertain to developing your interactivity. Placing clickable links on your email signature is a superb way to ensure that your customers can actively engage with your brand.

Multi-Channel Cohesion

Cohesion is important in business. In fact, most of the world’s top companies all have a common trait: A cohesive marketing strategy. This means taking a multi-channel approach to brand marketing, one that presents consistency, aesthetic familiarity, and quality, regardless of the platform.

Your email signature can give you the opportunity to support this approach for your own brand, as it can guide your customers and clients to your various platforms while doing so under your name.

Inform the Audience

If your target audience cannot find you, there is little hope you will be able to sell them anything in the first place! By making sure that your details are firmly in view at the bottom of every email communication, you can rest easy in the knowledge that people can find your company, whatever their preferred method of communication happens to be.

Show Off Your Achievements

Companies that win accredited awards often come across as a force to be reckoned with. It makes them appear more genuine and trustworthy in the eyes of the consumer, so if you happen to have any certifications, watermarks, or recommendations, you may want to think about adding them to your email signature.

Moreover, this can make a cold email seem much more appealing, especially if you can manage to display your certification in a way that is not too garish or obtuse.