Backlinking as an Integral Part of Site Promotion
One of the ranking factors that should not be neglected is the site’s reference weight. It gives the resource great importance and significantly raises its positions in search engine results. That is why when optimizing sites, a lot of effort is put in building and analyzing backlinks.
Although link building can significantly boost the effectiveness of the site promotion, such manipulations can also bring harm if done incorrectly. To avoid problems, it is important to build your link profile wisely without breaking the rules. In this posit, we will tell you how to make the maximum out of your backlinks strategy.
Link Mass: What It & How It Affects the Site
Link mass is a set of external indexed links leading users to the promoted website. The process of building a site link profile is called link building. The process includes many strategies and is on the site online promotion checklist.
When an online resource is ranked, the total number of external references to the site is necessarily taken into account by search engines. Based on this indicator, the systems assess the level of trust in the resource. Depending on the method of application, the promotion tool can affect the position of the site, both positively and negatively.
If implemented correctly, link building provides the following benefits to an online business:
- Contributes to getting into the TOP of search results;
- Speeds up the indexing of newly posted content;
- Increases traffic flow;
- Increases brand awareness;
- Forms a loyal attitude of a potential audience;
- Helps to attract new customers.
However, it is not enough to simply increase the number of links to the site. The gigantic mass of poor-quality backlinks will be hardly of great benefit for your business. It is their quality and weight that determines the authority for the search engine. In addition, this is not the only thing taken into account when ranking.
Natural links from related resources surrounded by unique, relevant text carry the most weight and bring the max benefit to a landing page. The quality of the mention is affected by the authority of the domain where the backlink is located. The best results can be reached when you post backlinks on sites with good SEO and high trust rates. It's also important to keep a balance between natural and purchased links. The former always has the advantage.
Improper implementation of a link building strategy can cause negative consequences. It should be approached wisely, otherwise:
- It leads to the imposition of sanctions, falling under the filters of search engines;
- It pessimizes the site in the search rankings.
Google has special algorithms that detect link manipulation and punish violators. Among the most common mistakes related to link building are the following ones:
- Large-scale link purchase from low-quality sites;
- Spamming, “link explosion,” an excessive number of commercial (purchased) links;
- Links that do not correspond to the subject of the resource you are promoting;
- A complete absence of natural references.
Based on the above, you are to follow rules for the game if you want to achieve good results in the short run.
