Ukrainian MarTech startups that went global
Although Ukraine is still at the dawn of its tech revolution, it’s on the way to global success. Already now it’s becoming a mecca for outsourcing, with 13 Ukrainian companies on the 2017 IAOP Top 100 list of the best outsourcing providers. But Ukraine isn’t only interesting to the international market by outsourcing its IT specialists. Young Ukrainian entrepreneurs are launching their own companies with global ambitions. According to ‘The Dealbook of Ukraine’ startups from Ukraine, or founded by Ukrainian entrepreneurs, raised $265 million in 2017. Let's have a look at some successful MarTech startups from Ukraine that went global.
NEWOLDSTAMP is an email signature generator, which transforms humble email signatures into a powerful marketing channel. They offer an array of professionally designed customizable templates, which can be adjusted to their clients’ needs. Apart from cool design, which is uniform on different devices and is compatible with all major email clients, NEWOLDSTAMP added some marketing features. For instance, you may choose a clickable banner to announce your latest news on some conference, you can create CTA buttons, and add social icons. For larger companies, there’s an option to centrally manage all the employees’ signatures. In order to prove that email signatures are a measurable marketing tool, they even included Analytics as one of the features.
Sendpulse position themselves as a multi-channel marketing platform. They offer all the delivery channels like Email Service, Web Push, SMS, SMTP, and Viber on one platform. With the help of their service, you can create responsive emails without any HTML knowledge, just by using their Drag and Drop Editor. Moreover, you can personalize email campaigns by segmenting the email list based on subscribers’ gender, location, behavior, and interests. In order to make sure that your email campaign will be successful you can test several versions of it with A/B testing and send the best performing one.
Reply is an AI-backed sales acceleration machine which helps you to reach out to the target audience and scale communications, while keeping them personal. For example, you can automate follow-ups and leads nurturing. Apart from that Reply offers comprehensive CRM integrations, features API and syncs data. With the help of data collected, you can segment your prospects according to a myriad of criteria. Afterwards you can check how successful your email campaigns are by tracking delivery, open, click, and reply rates.
Serpstat is an all-in-one SEO platform. You can benefit from using it by improving your content as well as your SEO and PPC efforts. It can help you make it to the top position in search results by providing you with the top-performing keywords. Analyze and research your direct organic competitors, for strategic decision making. This way you’ll be able to create a targeted digital marketing program and tailor your services and products.
Promorepublic is a social commerce platform for small businesses. This marketing tool can help you automate posting to social media (like Facebook, Twitter, Instagram) with smart slots and templates library. You can engage with your customers by monitoring wherever they talk about you. Promorepublic can also take care of your company’s paid ad campaigns, social performance and ROI reports.
Stepshot helps their customers to save time by automating the process of documenting software. When you need to quickly create training manuals, technical blog reviews, software workflow presentations or step-by-step guides. you can simply use this tool to make screenshots and annotate them in no time. After the manual is created, it’s easy to publish it to your website on WordPress.
Conclusion
Ukraine has a potential of becoming the next startup nation. With a growing talent pool of in-house engineers and innovative creative ideas, no wonder that Ukrainian startups are going global. Their success stories make Ukraine more attractive for international investors and create a new image of Ukraine.
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