SW agency Launch strikes gold (and bronze) at the Performance Marketing Awards

Launch has been named as the winner in the Best Performance Marketing Agency category at this year’s annual Performance Marketing Awards.

The awards, celebrating the industry’s first-class campaigns, teams and companies, praised Launch for its innovative Powered by Happiness® philosophy. The foundation of the agency that focuses on perfecting three things simultaneously: powerful client relationships, innovative full-funnel performance marketing, and a psychologically safe culture where people do their best work.

Launch was commended for being a “benchmark for modern marketing” and “a mature, values-led ecosystem where strategy, people, and results are inextricably linked to drive long-term, repeatable growth."

It doesn’t end there. The agency based in Bristol and Exeter collected a Bronze in the Best Full Funnel Strategy category for its work with Icelandair. The innovative digital campaign ‘This Is Not AI (TINA)’ campaign addressed the issue that Iceland's real landscapes were being dismissed by travellers as AI-generated. Rather than ignore the scepticism, Launch and Icelandair built an entire campaign around it, calling out the doubt directly and using self-aware creative and humour to rebuild trust and invite audiences to take a closer look.

Jaye Cowle, CEO & Founder at Launch explained: “This overnight success has been 14 years in the making, working tirelessly to deliver profitable growth for brands we work with. Powered by Happiness ® is way more than a strapline, it sits at our boardroom table and is baked into the way we work with clients and who we choose to work with. To be recognised as the highest level by the industry and our peers is an incredible achievement. It’s one we’ll be celebrating at our company get together next month because this belongs to the team. My hope is that we inspire more workplaces to embrace employee happiness.”

Since it was founded Launch has grown to a 30-strong team of the very best performance marketing experts.  As a proud B-Corp certified agency, Launch empowers global heritage and challenger brands to grow and scale smarter. It has become the trusted partner to the likes of St Eval, Weird Fish, Icelandair, Bremont, Access Self Storage and Piglet in Bed. Over the past four years, Launch has grown from a £745,000 agency to a £3.25 million business.