A new free business programme launched by The Exeter Business Hub has been declared a ‘fantastic success’ after the first event was held in the city.
The event, which took place on Friday 29 November at the newly refurbished conference rooms at The Exeter Business Hub, was attended by business leaders from in and around Exeter.
Olly Harrison, Director of Gusto Marketing, ran a workshop on 'Getting More Bang for Your Marketing Buck: How to Integrate Sales with Marketing’. The session, which was designed to encourage joint learning and reflection with other attendees, covered essential marketing skills and discussed creative ideas that could be put into place straight away. It also offered people the opportunity to evaluate their own marketing and sales practice.
Attendees at the event included Neligan Financial, Gold Star Events, NutriCalc, Carbon Green Consulting and Moving Together Devon.
Emma Wood, Client Development Manager at The Exeter Business Hub, said: "I am so pleased to open the doors on our first event. Gusto Marketing are a young, enthusiastic company and it was great to give them the platform to teach us all some marketing tips and tricks! The workshop was a great success and we look forward to bringing business leaders together for the next event."
Workshop facilitator, Olly Harrison from Gusto Marketing said: "The free business support programme provided by The Exeter Business Hub is an excellent tool for businesses. Each event will include informative, informal sessions designed to provide useful business advice and valuable networking opportunities. It was great to run a marketing workshop at the first session and I thoroughly recommend businesses attend future events."
Carol Symthe from Moving Together Devon who attended the first meeting said: "I really enjoyed the presentation from Gusto. They passed on their enthusiasm and knowledge of the work and made sure it applied to small businesses as well as large. It was also fun!"
Vic Williams from The Audacious Company, another attendee of the workshop, said: “Olly from Gusto Marketing shared some very relevant ideas around the reason marketing either succeeds or fails and some of the examples he used demonstrated that point. The point he made regarding know who your target market is before you begin to plan was highly relevant and so incredibly true. It is probably the number 1 reason for business failure we find today."
The business programme will hold quarterly events in Exeter throughout the year to share inspiring insight from key local thought leaders and help connect the community.
The next workshop is at the Exeter Business Hub on Friday 6 March with Magaret Kelly, Local Business Development Manager from Lloyds Bank guest speaking.