Misunderstood as merely its visual identity, branding has been, and still is, reduced to the aesthetic component. For many, be they specialists or not, branding is confined to the visual identity encompassing name, logo, design, packaging, and more. What's more, despite the growing evolution in understanding the concept of branding over the years, we still find high-level marketers sticking to the old vision of branding.

Branding holds immense importance, as it not only leaves a lasting impression on consumers but also provides them with a clear expectation of what your company...

Immerse yourself in a poignant chapter of World War II history with a visit to the Stutthof Concentration Camp. Located in northern Poland, this site offers an eye-opening look into the grim realities of the Holocaust. Through educational and insightful stuthoff tours, visitors can delve deeper into the stories of the people who lived, suffered, and died here.

The Importance of Visiting Historical Sites

Visiting historical sites like the Stutthof Concentration Camp is an integral part of understanding and acknowledging our past. It is not just about witnessing the site, but about...

Promotional packages were once used primarily by PR agencies looking to generate buzz around a product or venue launch. They would be sent to journalists in an attempt to gain coverage of a product or event. But with the rise of social media and the micro influencer, it’s not only journalists getting a taste of the freebies.

Promotional packages can be sent to anyone with a platform and influence. If you want to introduce a new product, service or concept, preparing promotional packages for key customer demographics is a great place to start. Here are a few things you need to...

Dubai, UAE’s irresistible appeal to businesses is rooted in its strategic positioning as the juncture of the world, serving as a vital gateway between the East and West. Combined with its top-tier infrastructure and cosmopolitan lifestyle, Dubai, UAE presents a distinctive fusion of advantages and convenience for both entrepreneurs and corporate entities.

This city offers the perfect environment for startups and global conglomerates to flourish, rendering it an alluring destination for those with aspirations of pursuing ambitious business endeavors in the heart of the Middle East...

Innovate UK announce Government funding to support innovation and growth in the region’s marine and maritime sectors

The Great South West , which covers Cornwall and the Isles of Scilly, Devon, Dorset, and Somerset, has been chosen as the country’s Marine and Maritime Launchpad, recognising its leadership in the sector.

As part of the programme, the region is set to receive up to £7.5m of investment to drive innovation and business growth, building on its strengths in marine and maritime.

Karl Tucker, Chair of the Great South West, said: “It’s fantastic to see the...

DONATE A COAT, WARM A HEART! Safestore is Supporting WrapUp Exeter to keep the Homeless Warm This Winter Donations can be made from 21 October to 4 November at Safestore Exeter

Safestore , the UK’s largest self storage company, is urging people across Exeter to donate good quality, unwanted coats to ‘WrapUp Exeter’ which is being run by the Rotary Club from 21st October to 4th November with various drop off points available.

This winter will mark the 12th year of the UK’s largest self storage company’s support for the WrapUp campaign which began in London and to date has...

The number of different first and second-level blockchains is growing steadily. Each network has its own unique characteristics, which means that smart contracts and tokens from one blockchain cannot be directly transferred to another. Work on solving the problem of blockchain incompatibility began quite a long time ago. As a result, cross-chain bridges were created and continue to be improved.

Why are bridges needed if there are exchanges?

If transfers between blockchains are impossible, then how do large centralized exchanges where hundreds of coins are traded work? It is...

Local people can share their ideas on how Cranbrook’s new town centre should look.

By answering a short survey at eastdevon.gov.uk/cranbrook-town-centre before 10th November 2023 , you could be in with a chance of winning a £50 voucher.

Cllr Paul Arnott, Leader of East Devon District Council and Chair of the Exeter and East Devon Enterprise Zone, said:

“This is an important opportunity for you to help shape the future of Cranbrook. Your ideas really matter. We want to hear from as many people as possible – especially young people and those who don’t normally get...

Exeter-based environmental consultancy Tyler Grange has been appointed to the All-Party Parliamentary Group ( APPG ) Advisory Board on Environmental, Social, and Governance (ESG).

ESG, or corporate sustainability practices, have never been higher on the agenda. Now, as a member of this Group, Tyler Grange leaders meet with parliamentarians, regulators, think tanks, investors and other business heads to drive forward the nation’s ESG policy agenda and provide technical and practical advice to the Government.

The B Corp four-day week firm – located on Kings Wharf, in the...