New Exeter Executive Programme to Support Business Owners in a Quantum Economy
As business owners scramble to prepare for the next big technical shift, Exeter has unveiled a new programme which is entirely focused on preparing for a quantum economy. The University of Exeter is also leading a new initiative, which is aimed at developing the next phase for quantum sensing. The multi-million-pound project is set to change the technological world as we know it.
Business Leaders are Bracing Themselves for Change
Business leaders are being urged to try to prepare for a new technological shift. Cybersecurity experts Cystel Limited have partnered with educational platforms in Exeter to launch a new course that’s focused entirely on the quantum economy. Set to launch later this year, the programme is for senior executives specifically and will explore the risks, challenges and opportunities that come with quantum transformation.
It’s set to be the first programme of its kind and is designed to help organisations to navigate a world where quantum computing plays a bigger role. The course is being collaborated on by the University of Exeter Business School and has been regulated by a Memorandum of Understanding.
Even though quantum computing might be a bit more of an emerging technology, experts have strong beliefs that it could have a big impact across sectors that range from healthcare to defence, logistics and even finance. Industry leaders have warned that organisations cannot afford to wait and see what happens and that if anything, the power and dominance of AI should serve as a reliable benchmark.
The Adoption of Artificial Intelligence
Business owners have learned a lot from the adoption of AI. AI has also shown how accepting the latest tech early offers numerous advantages. Tech is also the heart of many business strategies, whether it’s cybersecurity or analytical data processing. In sectors like marketing, industry debate around the extent to which AI and LLMs will affect the sector is large.
Businesses are now using automation and marketing to try to make more personalised journeys for customers. In 2026, marketing automation company offerings are also very different from what they were five years ago. Now there’s a bigger focus on real-time marketing, with some platforms offering the ability to manage messages from a single dashboard. As promotions can be synced across different channels, it's now easier for businesses to now offer localised and personalised content using AI.
Even though digital ecosystems are becoming more sophisticated, they are also becoming easier to use. AI in itself has had a huge impact on tech, and it’s also changed how businesses approach long-term growth and customer acquisition.
Zena Wood, who is a professor at the University of Exeter, has said that businesses in this day and age have to learn from the challenges associated with technology adoption and how easy it is to fall behind.
The launch of the new course is going to position Exeter as a hub for innovation and leadership, and by adopting a more proactive approach to quantum technology, it’s going to be possible to build the skills business owners need to make progress in our digital world.
