What could online movies mean for Exeter’s theatres?

Unless you've been living under a rock recently, you've likely noticed that the way we watch movies has seen some significant changes over the last few years. Formerly the domain of theatres alone, modern systems have shifted how we access movies, and not always in a good way. With concerns over regional economics, recent developments have brought into question how existing theatres operate, and whether those in Exeter could experience negative effects due to the changing climate.

A Change in Digital Media

Fundamentally, the biggest change in how we manage movie media is a result of growing digitalisation. Affecting a great deal of entertainment media, this move has been the direct result of the arrival and then domination of the online landscape. With better internet and faster connections, what used to be the purview of physical stores has seen decades of usurpation, and rarely is this as evident as it is with TV and movies.

The most illustrative example of this development came from the domination of streaming services like Hulu and YouTube. As far more convenient and often cheaper options than renting movies, these quickly led to the downfall of movie rental locations, shutting down former industry titans like Blockbuster. Due to these streaming systems leaning on movies’ secondary releases on home media, however, potential harm to theatres was minimised.

"Blockbuster Sign 4001 Perkiomen Ave, Rea" (CC BY-SA 2.0) by MikeKalasnik

As of 2020, this began to change when some of the biggest movies in the business saw simultaneous releases both in theatre and on home streaming systems. Films like Wonder Woman 1984 set a standard here, opening Pandora’s box to what could soon become standard behaviour. With major industry names like Warner Bros now targeting releases on both streaming and theatres, the obvious threat is that users could turn to home viewings rather than giving their patronage to an existing physical business. For Exeter stalwarts like the Exeter Picturehouse and Vue Cinema, this could present a real risk.

Potential Positives

Though this development might seem like doom and gloom, the arrival of theatre films on simultaneous home releases is unlikely to be as destructive as the Blockbuster example. The reason for this is movie-going culture and the ongoing legacy that the big screen holds in our collective hearts.

Sure, it might be more difficult going out to see a movie, but it’s also a far more engaging experience. Don’t forget, this is how films are designed to be seen, and it’s how the industry has existed for centuries. In this way, going to the movies isn’t just an alternative, it’s a long-lasting cultural touchstone.

Outside of entertainment media, similar developments have taken place in more general consumer goods markets. For an example of this, consider something like buying snus online. While some of the cheapest Siberia in the UK is now available from online stores, such as https://taxfreesnus.com, this hasn't run local sellers out of business. Rather, offerings like this simply extend the existing market, allowing more opportunities for those who want something different. While there are other advantages to buying online, like lower prices and wider choices, the effect of the stores is more synergistic than destructive.

"Good Popcorn" (CC BY 2.0) by y entonces

Understanding this, it’s ultimately up to the people of Exeter to help support their theatres as we always have. The spectacle of the big screen is just as great as it’s ever been, and with newer systems like 3D offerings, theatres are still capable of aspects the home experience can’t match. As much as we don't like having to buy popcorn, there's no question that the stuff from the movies is somehow intangibly better than anything you can get at home. Remember this, support your locals, and we'll be better for it.