4 Actionable Content Writing Tips for Tech Startups

Tech startups are not all about product development, no matter how exciting this phase is. That is only the beginning of a long and rewarding journey. You can’t just sit and wait for clients to come knocking on your door. You need to tell the world about the technology you developed. The key is to never stop talking about it, and the most effective way to do that is through content writing.

We understand that not every tech startup has a pool of excellent writers or a good understanding of content marketing. That’s why many employ SEO content writing services. But here are four tried-and-tested tips that can help tech startups with content writing.

Work on Your SEO

Right off the bat, let’s start with search engine optimization (SEO). SEO content writing services aim to make your tech startup searchable, helping you stand from the competition. SEO can generate better sales than pay-per-click (PPC) advertising, according to 70% of a survey’s respondents.

The best thing about having an SEO content strategy is that you target people searching for something you offer. These people could be anywhere in the buying journey, and your content’s job is to convince them to buy from you.

Know What Your Audience Wants

Knowing what your target customers need and want is not only applicable to the product development stage. You also need to know what types of content they want to consume and the topics they enjoy. Understanding your audience allows you to come up with an effective and targeted content strategy. Below are a couple of actionable steps to start knowing your customers:

• Research: You can find out so many things about a person through his or her social media accounts. As such, you can gather as much information as possible about your target market. You can connect with target readers and take note of the content they share and react to. The key is to know which platforms they mostly use. For business-to-business (B2B) tech startups, for example, you might want to begin with LinkedIn.
• Ask them: Sometimes, the most effective method is to be upfront. You can join and participate in communities where your target audiences hang out, such as Reddit and Quora. Facebook Groups is also an excellent place to reach your targets. Just make sure that you add value to conversations and do not only focus on what you want to know. You may also conduct online surveys but be sure the respondents are part of your desired audience base.

Avoid Being Too Technical

It’s easy to get carried away when writing about your product, and that’s understandable. But as much as you want to tell the world about your innovation, you need to make sure readers understand you. Most of the time, customers only want to know if your product can solve a specific problem. They may not have the tech know-how required to understand its intricacies.

Suppose you find it difficult to translate something technical in a more straightforward and less complicated way. You can hire companies that specialize in SEO content writing services for tech startups.

Publish Content Regularly

Remember when we said the key is to never stop talking about your product? That means coming up with high-quality content regularly, emphasis on the word “high-quality.” Note that Huffington Post became one of the most successful blogs worldwide by posting 1,600–2,000 articles per day or one blog post every 58 seconds.

But you don’t have to match that number, so don’t worry. More recent studies show that posting too often could lead to reader burnout. And so for those starting their blogs, posting engaging and high-quality content once a day is good enough. If that isn’t feasible, you can opt to post less frequently or get help from experts in SEO content writing services.

The Bottom Line

SEO content writing might be too much take in at first, but these tips can help you get started. You don’t have to go it alone anyway. You can seek the aid of specialists in SEO content writing services for your content marketing needs.

Remember that content marketing is not only important—it is indispensable. Take a look at HubSpot. It has different content types for every stage of the sales funnel, which significantly helped the company rise from being a tech startup to one of today’s best tech companies.