Email marketing help for nonprofit organizations

If you work for a nonprofit company or you have an interest in helping a cause that is close to your heart then you may find this infographic useful. It focuses on how nonprofits can tap into the email marketing potential presented by the Giving Tuesday concept and the awareness that already exists for this fundraising campaign.

If you want to increase the donations that are raised for your nonprofit then take a look at the statistics around Giving Tuesday. The last few years have seen fundraising on this specific day grow from $12m to over $250m, so this is clearly a vehicle that has great potential for boosting your fundraising efforts.

As well as interesting statistics, there are a number of hints from experts who want to share this opportunity with you. One of the key tips around email marketing is to segment your campaigns based around past behavior. Marketers have seen an astounding 760% increase in email revenue from segmented campaigns.

Given that 33% of online fundraising in 2015 came from email, you can see the potential returns that this could amount to when segmentation is applied well. What are you waiting for? Use this great infograhic to help give your campaign a long overdue boost!