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The Mechanics of Odds: How Bookmakers Price Performance
Bookmakers establish their opening lines using sophisticated models that blend objective data with market psychology. While a team’s recent results, goal difference and strength of schedule are the foundational pillars, pricing is not a simple forecast of who will win. Instead, it’s a prediction of where the public will put their money.
If a major club is underperforming but remains a favourite among casual fans, the odds may stay lower than their actual form suggests. This is because bookmakers expect heavy volume on "big names" and need to balance their liability accordingly....


























