PRECIOUS EUROPE: A 3-year campaign concerning the promotion of European high-quality raisins and premium olive oil

The business delegation of “PRECIOUS EUROPE” visited Oslo from 13 to 17 February of 2023 and had the opportunity to participate in multiple B2B meetings with local buyers and importers from the food sector in order to explore the possibilities for future cooperation, and gain valuable insights about competition as well as market conditions in the target market of Norway. In the framework of the meetings, the Association of Producers’ Organization of Kiato visited the facilities of major food import companies and established communication channels.

In addition, the business delegation of “PRECIOUS EUROPE” attended Norway's largest trade fair, UMAMI 2023 that took place from 14 February to 17 February 2023 in Oslo. The exhibition is the most important meeting place for the food and beverage sector. Suppliers and buyers from the entire food and drink spectrum meet to get informed about the related market trends. This is the place where the future is explored, new solutions are showcased, inspiration is shared, and valuable relationships are born.

The aim of this initiative was to contribute to the strengthening of exports of Greek products, such as premium olive oil and Corinthian raisins, and the development of extroversion of Greek producers in EU markets. In order to improve the efficiency of the B2B meetings with buyers and importers, the planned meetings took place either at the exhibitors’ stands or in the specially designed area for B2B meeting rooms or directly at the stakeholders’ facilities.

Website: https://precious-europe.com/