New family walking trail MonsterHero Safari comes to Exeter

A new interactive family story-trail around Exeter will launch on Saturday 4th July. The MonsterHero Safari Trail works on smartphones, challenging families to find hidden ‘MonsterHeroes’ around the city which appear on the phones when you reach their hiding place.

Families and households in Exeter can search the streets for 10 cute and colourful ‘MonsterHeroes’. Using only smartphones, the safari allows players to learn each of the MonsterHero’s name, story, and superpowers. Once all 10 MonsterHeroes are found, a free e-book, that tells the story of their first team-up, will be unlocked. 

The safari works by using contactless NFC technology and QR codes, without the need for players to download or sign up to anything. Over 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together.

Emily Gibbon, interim InExeter manager said: “As lockdown eases, this trail is about encouraging families to get out and about this summer, to get moving and to discover more of our amazing city. We are hoping people will find themselves in new areas of the city that they perhaps would not normally visit. The trail takes in lots of the city’s shops and food outlets so there are plenty of opportunities for treats along the way!” 

Coordinating the national project is Martin Blackwell, former CEO of ATCM and the Charity Retail Association who said “When I heard about the concept it just resonated with me and I knew I had to support it. I loved the idea of heroes; the idea of a “safari on the high street”!  I just thought, if something fun like this can help make families feel good about going back out onto the high street and raise money for such a worthy cause then let’s go for it.”

To learn more about the story-trail please go to

100 free places

The trail normally costs £2 but InExeter is offering the first 100 people to register the chance to play it free of charge. There is then an opportunity to make an optional donation to NHS Charities Together. To play, families simply need to tap or scan, with a smartphone, a central start poster or any trail stop detailed on the InExeter website:

The trail will be running from 4th July – 6th September.

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