Exeter EWM unveils new brand for spring/summer

The Edinburgh Woollen Mill in Exeter has announced the arrival of a much-loved classic brand for Spring/Summer – Country Casuals.

Since appearing on the British high street in 1973, Country Casuals has enjoyed a loyal following by customers who appreciate its reputation for uncompromising quality, innovation and stylish design.

Available now in the Exeter store located on Cathedral Yard, the stunning new Spring/Summer collection builds on that reputation by incorporating the latest fashion trends, employing the finest materials, signature fine tailoring and assuring the attention to detail that customers love.

The collection allows shoppers to create their own effortless style with key must-have pieces that will inject modern style into customers’ Spring/ Summer style.

The feminine pastel shades of New Romantic with abstract floral prints, relaxed tailoring and beautiful new textures in knitwear will enhance both existing wardrobes and moods as they accompany wearers into the warmer months.

Neo Nautical is a modern, clean fresh take on the nautical look, with a palette of navy, white and zesty lime. Statement geometric prints combine with chic wardrobe essentials in luxurious linen and cotton.

To complete the collection, Natural Beauty timelessly flatters with a refined, contemporary ethnic feel.

Neutral tones skillfully combine with black, spicy red, accents of gold and bright coral to bring a gorgeous modern palette to any occasion. A discreet use of embellishment adds the perfect finishing touch.

David Read, Head of Marketing for Country Casuals, said: “We are delighted to welcome such an iconic brand and style to The Edinburgh Woollen Mill.

“Country Casuals has been a staple brand within stylish wardrobes for decades so we’re delighted to bring the brand back to Exeter. The contemporary new collection includes a range of gorgeous new designs without the designer price tag.

“We look forward to extending a warm welcome to Country Casuals customers in our store.”

The new Country Casuals collection can be purchased online at countrycasuals.co.uk or by using the store locator on the website, where a friendly team will be on hand to offer a warm welcome and a personal shopping experience.

As an introductory offer, The Edinburgh Woollen Mill is offering £5 off with purchases over £30 using the discount voucher attached which can be redeemed in store. This can also be used with online purchases by using promo code CCLAUNCH.

Further details on The Edinburgh Woollen Mill product range and store network can be found by visiting www.ewm.co.uk and www.facebook.com/edinburghwoollenmill

Click here for the discount voucher.