Business

When it comes to Facebook advertising, many marketers focus on surface-level metrics like clicks, impressions, and reach. While these numbers offer a quick snapshot of how an ad is performing, they only tell part of the story. To truly understand the effectiveness of your campaigns—and uncover opportunities for growth—you need to dig deeper. That’s where an expert Facebook marketing analysis comes into play.

Beyond the Basics: Looking Past Vanity Metrics

Impressions and likes might feel satisfying to track, but they rarely correlate directly with ROI. A proper Facebook...

Leading South West law firm Porter Dodson has reported record-breaking results, achieving £20.2 million in revenue, marking a 15.5% increase on the previous year. This growth has driven a 25.4% rise in net profit, while the firm retained its prestigious Gold Investors in People accreditation for a third consecutive time.

With offices in Exeter, Sherborne, Poundbury, Bridport, Wellington, Taunton, and Yeovil, the firm’s continued expansion has been bolstered by the opening of a new Southernhay office in Exeter, contributing to a rise in headcount and enhanced client service...

In recent years, solar energy has emerged as a major contributor to the renewable energy mix in both the United Kingdom and Ireland. Once considered niche or overly dependent on subsidies, solar photovoltaic (PV) systems are now becoming mainstream. A combination of technological, economic, environmental, and political factors has driven this significant rise in installations across residential, commercial, and agricultural sectors.

This guide explores the key reasons behind the growing adoption of solar panels in the UK and Ireland and why this trend is expected to continue...

An Exeter-based building and renovation business has been recognised for its exceptional work on a large-scale renovation project at the Federation of Master Builders’ South West Awards 2025.

Set up in 2014 by Ross Pollard, Vision has grown to handle increasingly complex projects from new build, extensions and single room refurbishments to whole house renovations.

The award-winning project is a luxury upgrade to a 1930s family home overlooking the Exe Estuary. Works undertaken by Vision included updating an indoor swimming pool and adding a steam room; creating a bespoke...