Business

5 Things Small Businesses Get Wrong About Their Online Presence

There's a strange pattern that keeps showing up with small businesses and their websites. They'll invest properly in the design, maybe hire someone decent to build the thing, and then sort of... leave it. Like a shopfront nobody sweeps. It seems like the assumption is that once a website exists, the work is done. But that's probably the bit where things start going sideways for most of them.

So here are a few of the more common slip-ups, and honestly, some of these are more surprising than they should be. A lot of businesses that are otherwise quite sharp still fall into these...

The Penetration Testing Process: What to Expect

Authored by Liv Butler
Posted: Fri, 07/26/2024 - 2:36pm

Penetration testing (or pen testing) finds and repairs the vulnerabilities in your system's defenses. This article details the high-level steps from setting up the tests, to the final reporting. Understanding what’s involved upfront will help your organization get the most out of this important security check to ensure that it can continue to count on the strength of its defenses.

Step 1: Planning and Reconnaissance

During the setup process, both sides work together to scope the test. The penetration testing services provider will need to know what your organization wants tested...

Demand for Oil and Gas Rises as Demand for Natural Energy Declines

Authored by David Banks
Posted: Fri, 07/26/2024 - 7:55am

The world's energy situation is changing a lot, especially in how much people want different types of energy. In the past ten years, there has been a focus on using cleaner, renewable energy. However, there is now a growing demand for oil and gas. Global demand for oil is expected to increase 10% by 2028 (IEA). As the demand for natural energy decreases, environmentalist may hope for a switch from oil to gas , at the very least.

Current Trends in Energy Demand

A new study by BP shows that the need for oil and gas will go up because of different economic and political...

The Intersection of Technology, Health, and Insurance: A Modern Revolution

Authored by Simon Wells
Posted: Fri, 07/26/2024 - 6:15am

The convergence of technology, health, and insurance is revolutionizing the way healthcare services are delivered and managed. Advances in technology are transforming medical practices, improving patient outcomes, and reshaping the insurance industry. Platforms like ztec100.com tech health and insurance are at the forefront of this transformation, providing cutting-edge solutions and insights into the integration of technology with health and insurance. This intersection is creating a more efficient, personalized, and accessible healthcare system, offering significant benefits to both...

New Regional Director set to spearhead Inco Contracts’ push into Devon

Authored by Daisy Hall
Posted: Thu, 07/25/2024 - 10:31pm

One of the UK’s fastest growing principal contractors is expanding into Devon after making a high-profile appointment.

Inco Contracts, which has offices in the North West, South East and West Midlands, has appointed experienced construction specialist Adam Bidhendy as Regional Director for the South West.

The Chartered Construction Manager will be responsible for expanding the firm’s footprint in Devon by building a dedicated team and supply chain to serve local education, commercial, healthcare and industrial clients.

Adam Bidhendy, who has previously worked...

The Future of Gaming: Exploring New Frontiers in Technology

Authored by David Banks
Posted: Thu, 07/25/2024 - 10:09am

As we move into the future, new technologies are changing how we play and experience games. This article will explore two major trends that are shaping the future of gaming: the metaverse and web3 technology. We'll look at how these technologies are creating new opportunities for gamers and game developers alike.

The Metaverse: A New World for Gamers

In the metaverse, casino games or regular video games won't be separate from each other. Instead, they'll be part of a bigger virtual world. Players will be able to move between different games and experiences easily. They'll take...

Classified ads: Evolving from print to digital

Authored by Liv Butler
Posted: Wed, 07/24/2024 - 12:01am

In today's rapidly changing media landscape, classified ads have morphed from their traditional print format to versatile digital solutions. This transformation has not only expanded the reach of these ads but also brought many innovative changes to how they are used.

The history of classified ads Early beginnings

Classified ads have been a staple in newspapers since the early 19th century. Initially, they were simple text-based listings found in specific sections at the back of newspapers. These ads provided a platform for individuals and businesses to buy, sell, or trade goods...

Why Employee Engagement Survey is Important for Business Success

Authored by Ellie Green
Posted: Tue, 07/23/2024 - 4:29pm

Employee engagement is a powerful force, driving the heart and soul of a successful company. Engaged employees are not just workers; they are passionate contributors, deeply invested in their work and dedicated to achieving organisational goals. But how do companies truly understand and harness this engagement?

Enter employee engagement surveys, a valuable tool that enables companies to listen closely to their most important asset: their people. These surveys create a safe space for employees to share their honest thoughts, feelings, and experiences, providing employers with...

Alternative Marketing Strategies Your Business Needs to Try

Authored by Ellie Green
Posted: Mon, 07/15/2024 - 2:04pm

In our online world, it’s hard to come up with a marketing strategy or campaign that doesn’t smack of ‘been there, done that’, and often you run the risk of being a copycat in what is undoubtedly a competitive market, whatever industry you’re in. While you might not be able to do something original, you can at least make your marketing efforts unique to your brand, by employing a range of the tactics we’re going to talk about in this article.

By the end, you may have a seed of an idea that could bloom into an avenue of marketing that your brand may not have tried before....

Old and New Marketing Avenues to Take Advantage of

Authored by Liv Butler
Posted: Mon, 07/15/2024 - 12:06pm

With more brands vying for attention than ever before, it’s never been so important to be on top of your marketing to stay ahead of the competition.

What more and more businesses are finding is that a blend of traditional and modern marketing is often required to be heard above the rest, so just how can you utilise various marketing techniques to reach your audience? In this article, we’ll be sharing some areas of marketing you could explore…

Traditional marketing avenues

Let’s cover some of the more old-school methods first; don’t write them off until you’ve...

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