Business

OTT (over-the-top) advertising is rapidly becoming a preferred marketing channel for businesses across the United States. As consumers shift from traditional television to streaming platforms, the potential to reach audiences through connected TV (CTV) and OTT channels has skyrocketed. For advertisers looking to explore this opportunity, understanding the various components of OTT advertising cost is essential. This guide will break down what impacts OTT advertising pricing, the different pricing models, and how businesses can optimize their advertising strategies within this ecosystem...

The Family Law Company has welcomed solicitor Emma Rodrigues to its Exeter-based Care Team.

Emma’s interest in law was sparked at a young age by her enjoyment of legal television dramas and her natural inquisitiveness about the problems many people face. After graduating in Law from Cardiff University Emma took her master’s level LPC at the University of Law in Exeter.

This was at the height of the pandemic, meaning her classes and exams were online - and there was less opportunity for a training contract after she completed her studies. Emma decided to take a break to...

In Exeter's commercial environment, supply chain software has become indispensable for local small businesses, allowing them to streamline operations and boost logistics effectiveness. These digital solutions systematise diverse supply chain facets—from stock administration to order completion—guaranteeing enterprises can react productively to client demands.

By automating routine processes, companies can preserve time and assets while heightening overall productivity, positioning themselves as competitive market players. As Exeter's neighbourhood enterprises adapt to shifting...

As food price inflation hits 40-year high, industry figures gather at Westminster to call for immediate action to back homegrown UK food security plan

Calls from the UK’s farming and food production heartland are being made for the Government to take decisive action to stop empty supermarket shelves becoming a regular feature of daily life.

An increasing dependence on global supply chains, Covid-19, climate change, and geopolitical shocks has contributed to the highest levels of food price inflation in over 40 years, with over one in ten households now experiencing day-to-...