A Sound Marketing Strategy That Will Take Your Brand To The Next Level
When it comes to marketing, there is no perfect marketing strategy - too many perimeters are involved, it just isn’t possible to make a guideline that applies to everyone. But, that being said, there definitely are ways for you to get near that perfection. The key is in understanding the relevant perimeters and being smart about the ways you approach them, and on that note - in this article, we are going to present you the marketing strategy as well as the thoughts behind it in order to help your brand get to the next level.
The role of a good marketing strategy
Pretty much anyone knows that good advertising is basically a must these days. But, that doesn’t mean that just any marketing strategy is going to bring good results, and if you aren’t doing it right, the probability is high that you will even lose money. So, what does a good marketing strategy do for your business? Well, first of all, it gives your business visibility and a platform, and it attracts the crowd in such a manner that it more often than not keeps the crowd as well.
Attracting the crowd
We have mentioned before that a good marketing strategy gives your business a platform. This basically means that it gives you the means to stand out in such an overcrowded market. The role of a good marketing strategy is to, firstly, reach the relevant audience, and further on to provide those potential customers with just enough interesting information, relevant data, as well as questions in order to get them to look into your business further.
Also, it is extremely important for you to attract a crowd that is relevant to what you have to offer. It is not enough if you spread your message to just about everyone, since the probability is high that a certain percentage of those people are not in any way relevant to your brand, and if that happens, you have basically thrown your money away for no reason.
Keeping the crowd
Most people tend to focus too much, and in some cases, only on attracting the audience. Don’t get us wrong, as we have stated in the previous paragraph, attracting the crowd is essential and undeniably useful, but there is more to marketing than just that. You don’t want the potential customers to show up all hyped up just to be disappointed in the content that they encounter. So, you want to put just as much effort into presentation, good services, and everything else that comes to place at the moment that a potential customer has reached out to look into your brand.
What does SEO stand for?
SEO basically means search engine optimization. While that sounds simple enough, you optimize your website in order to get more clicks, it can get a lot more complicated if you consider the fact that Google has extremely advanced algorithms that evaluate your website. But, luckily for you, there are some very efficient ways for you to take advantage of those algorithms, about which we are going to talk in more detail in the following text. The two best tactics to do so are on-page SEO and off-page SEO.
Off-page SEO
Off-page SEO refers to the different ways in which you can boost your SEO ranking that doesn’t involve tweaking your website. It’s a bit more complicated than on-page SEO because you have fewer variables that you can affect, and because you are relying on other people to put out the links of your website. That being said, it’s even more important to do everything you can about them in order to get the best results.
Anchor text
A great way to get sites to backlink to you is to collaborate with them and get the hyperlinks that lead to your website that way. While that sounds simple enough, and it’s definitely a great way to boost your SEO rankings, there are a few things that you should consider.
The most important one is mixing up the anchor text that carries the link to your site. The reason for that is pretty simple - basically, if your backlink profile doesn’t look natural and organic to the algorithms that Google uses, you will struggle to rank high in the search results. So, the formula is quite simple: anchor text ratio SEO - faster rankings with less backlinks, so, be sure to use different formats. The most regular formats are either your brand name or simply an URL, but you can also incorporate something generic like “this article”, a keyword, a brand name + keyword, a page title, and so on.
On-page SEO
Now that we got off-page covered, let’s talk about on-page SEO. Contrary to off-page SEO, it refers to everything that you can do on your website in order to boost ranks. And how can you do that? Well, by enhancing the relevance and clarity of your website. Let’s explain these terms a bit further.
Relevance
What this basically means is that Google algorithms are going to sort websites by how much do they find them relevant to the search in question. So, it is important that you make sure that the keywords that are relevant to your brand and services are well portrayed in the titles, in the text in general, in the descriptions of your pictures, and also that the pictures are relevant to the brand. It’s also important that you make sure that your website has more so-called supporting keywords, that are related to your primary ones.
Clarity
Just because your website contains relevant information, it doesn’t mean that it’s useful. The usefulness of your website is determined by how easy it is for someone to find the information that they are looking for. If someone happens to click on your website because it popped up on google search and can’t find the information that they are looking for in about 20 seconds, the probability is high that they are just going to close the tab and open another search result instead.
So, be sure that your website is well organized. You want the layout of the website to be clean, don’t put big bulks of text everywhere, it’s very important to make it as user-friendly as possible. Try and have a lot, but then again not too many, of different sections that are able to cover all the relevant information that is categorized so that it’s easier to find.
To wrap things up
Many websites are really close to boosting their SEO rankings and hence taking their brand to the next level, sometimes just a couple of tweaks away, but they just aren’t aware of it. So, be sure to do your research and follow the advice given in this article, and you will get there in no time!
