Record turn out for Sandy Park B2B Breakfast event

George Dawson
Authored by George Dawson
Posted Monday, May 12, 2014 - 12:44pm

More than 80 people turned out for the latest B2B Breakfast at Sandy Park, which is fast becoming one of Exeter's fastest growing networking opportunities.

Representatives from some of Devon and Cornwall's leading businesses attended the latest event at the rugby club's award-winning ground.

The speakers were Marc Astley (pictured) and Dan Pritchard from marketing and PR firm Astley Media and Keiron Northcott, a trustee of the Chief's charity the Exeter Foundation.

Keiron told the audience about the work of the charity, which raises funds for 20 local charities.

He also introduced members of the newly-formed Foundation XV, a group of businesses and organisations who have pledged to raise set funds for the Foundation.

Marc and Dan spoke about their five common sense steps to marketing success.

They urged businesses and organisations to:

* Identify the story behind what they do and bring that story to life every day

* Stand up and stand out by defining their competive edge and dominating the gap in their market

* Be a go giver and explore the psychology of giving

* Be your own publisher by learning ways to create content and connect with customers

* Build your tribe and turn customers into advocates

Afterwards Marc said the event had been a great way to connect with potential new clients and share knowledge.

He addded: "Sandy Park is the perfect venue for this kind of event which offers a refreshing alternative to some of the more traditional formats.

"We received tremendous feedback and are already talking to severalm potential new clients as a result of our talk."

John Wood, Sandy Park's head of corporate said the latest event had been the most popular to date.

"The B2B breakfasts have been running for about a year now and they are becoming more and more popular. Once the new stadium works are complete, they will continue to be a regular event in our diary."


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