Independent Boutique celebrates 5th anniversary with re-brand

Glen King PR
Authored by Glen King PR
Posted Friday, November 22, 2013 - 1:25pm

Independently owned Exiv Boutique formerly known as ‘Iris Boutique Exeter’ located in Upper Paul Street, just off Gandy Street celebrates its 5th anniversary with a brand new look.  Mother and daughter partnership, Marion Harbison and Nichola Hartley bucked the trend in 2008 by launching ‘Iris Boutique Exeter’ during the height of the recession.  Five years’ later they are refreshing the business with the new name of ‘Exiv Boutique’, launching a new website and have taken on fashion graduate Agne Andrivlionyte expanding their team.

The dynamic duo are holding a special 5th anniversary event at the shop to unveil the new brand and website as well as showcase their new autumn fashion range complemented by jewellery, shoes and accessories. With special guest Judi Spiers who will be drawing a fantastic raffle in aid of FORCE Cancer Charity. 

Marion Harbinson - Exiv Boutique says: “I can’t believe the shop has been open for five years; it’s gone so quickly and during that period we have gone from strength to strength. Since launching in 2008, Exeter has attracted many new businesses which has been good for the local economy and is known as a city boasting great shops, bars and restaurants which attracts visitors from across the south west and beyond. With the launch of our new website it felt the right time to refresh our look and image.  Whilst being unique worldwide, the name Exiv is devised from the Roman numerals of our postcode EX4 and we feel it encapsulates the contemporary brand image whilst encompassing the rich history of this small but vibrant city.”

Nichola Hartley comments: “We are so excited about the re-brand and the opportunity to hold a Birthday party in aid of a worthy local cause. Our informal open evening offers an opportunity to shop in a relaxed environment with the chance to win some fabulous prizes and all proceeds going to FORCE.  Everyone will be welcomed with a glass of fizz whilst browsing our new range of cosy chunky knits which look great with print dresses or our fantastic fit jeans.  Not forgetting the beautiful and unique Elisa Cavaletti perfect to cross the divide between casual and Christmas party wear. We love the textures and colours this season, beautiful teals, green, rich merlot and chocolate set against soft greys, neutrals and staple black.”

EXIV Boutique 5th anniversary event @ 2 Upper Paul Street, Exeter
Wednesday 4th December 2013.  5.30 – 8.30pm
Enjoy a glass of fizz with special offers across the full range plus a charity raffle in aid of FORCE Cancer Charity drawn at 7.30pm by Judi Spiers.

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