How wall murals can transform and boost your business

Liv Butler
Authored by Liv Butler
Posted Friday, July 2, 2021 - 6:44pm

In business, first impressions are everything. The good news is that the walls of your business premises are an empty canvas, with endless possibilities for what you can do to create that great first impression for anyone who interacts with your business.

Wall murals are now all the rage and you stand to benefit greatly from having carefully selected murals on your walls.  This rage has driven sales and spurred growth  for  photowall.com and other reputable businesses dealing with wall murals and other wall art and decorations.

Very attractive and so versatile, wall murals continue to grow in popularity as a part of office design and here are some of the reasons why you should consider the same for your office space

  1. Wall mural attract customers and increase food traffic

A custom mural designed for a corporate office environment can serve as a visual narrative that reflects the company's values, culture, and aspirations, while also enhancing the overall aesthetics of the workplace.

These wall decorations are truly eye-catching and are very likely to catch the attention of prospective customers.  If your business stands along a busy street with heavy foot traffic, you can be sure that so many who may have only been passing by, will be intrigued by the artwork and by extension, your business.

More people will be persuaded to come into your business and check out what you have to offer. The artwork will get the customers through the door, and the rest is up to your sales team.

Again, you can always create an advertising campaign around your wall mural. This and other effective marketing techniques will see your business grow.

  1. Help build your brand image

You can make a strong and convincing statement about your brand through bespoke wall murals.  A well curated and commissioned wall mural will do well to reinforce your brand and culture.

Wall murals can really tell your story better than any sales pitch.  You can use these incredible wall decorations to display your product offerings. It is as simple as taking photos of what you offer and turning these into wall murals for display on your storefront.  You can also commission a mural to showcase your history and the people who have contributed to making it what it is.

  1. Get noticed on social media

Someone passing by your store sees your wall mural, takes a picture and shares it on their Facebook, twitter, or any other social media platform.  Best case scenario is that the picture goes viral and gets shared over and over again. Even if that doesn’t happen, you can be sure that your wall mural will catch the attention of a good number of people online who will more than likely take an interest in what your business has to offer.

As a business, you should also make a point of maintaining an online presence. Share pictures of your wall mural and you can be sure you will catch the attention of prospective clients and investors.  Feature pictures of your product offerings and your business to help customer know what they can expect right off the bat. Partnering with influencers and leveraging trending hashtags can also boost your visibility. For expert advice on getting noticed and creating standout content, explore services at Sapphire Studios: Excellence in Creativity.

  1. Motivate your staff and drive productivity

The aesthetic touch that murals and other wall graphics and decorations add, create a welcoming, calming atmosphere.  If yours is a creative environment, you can be sure that the artwork will inspire your team and get their creative juices flowing. You can expect your staff to be their most productive.

Similarly, this wall art will serve as a visual reminder to your staff about what you stand for as a business and your mission.  Being constantly reminded of what their efforts are geared towards achieving will help keep your employees motivated and productive.

You can also be sure that the attractive wall art will attract great talents to add to your team. Potential employees are always on the lookout for workplaces that are positively vibrant. This is especially true, but not limited to millennial talents who, no doubt have so much to offer and can add value to your business.

  1. Stay ahead of tagging and graffiti

Blank walls are easy targets for graffiti and tagging attacks. These tags look unpleasant and will take away from the professional look of your business.

Have a mural on your walls, and vandals may think twice about targeting your walls. You can keep your business’ professional look and you don’t have to worry about the expenses of scrubbing off and cleaning the graffiti.

  1. Cost-effective solution

As outlined, wall murals on the exterior and interior of your business can help you achieve so much, right from attracting clients to keeping your people motivated.

The good news for any business is that these wall design solutions are not too expensive. You don’t have to worry about breaking the bank to commission that custom wall mural.

Bottom Line

Big or small and whatever your industry, wall murals are a good addition to the wall design and decoration of any business. These murals are easily customizable for every business.

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