
Are wristbands the ultimate success tool for businesses?
Advertising is often a huge expense for businesses. According to one study, companies are spending around 10% of their revenue on marketing. So you’re going to want to make sure those marketing activities are worthwhile.
One simple yet often overlooked form of promotion is the use of wristbands to promote your business. These low-cost and versatile little promotional items can transform your business and hand you free publicity.
UsiUsing Custom Lanyard wristbands to promote your business isn’t difficult, you just need a little bit of creativity and a bold marketing approach. Read on to discover our top uses for custom wristbands in a business setting and how you can put them to work to promote your company.
What are wristbands used for?
Wristbands come in many different forms. There are the durable silicone wristbands that are synonymous with fundraising, and there are the woven fabric wristbands most commonly seen at festivals. If you’re thinking about bringing wristbands into your marketing plans, these are just some of the ways you could consider using them:
- Promotional giveaway items
- Fundraising
- In place of event tickets
- For staff identification
If you’re ready to uncover the potential of wristbands for your business, read on to discover some of the easiest ways to achieve business success.
Using wristbands to promote your business
Creating a wristband to promote your business is about more than just putting your company name on a loop of silicone or Tyvek. You need to think about what would make someone want to wear the wristband.
People will wear wristbands to promote a cause they believe in, or when they find the wristband funny or clever. If your company enjoys a strong cult following, you may find your customers are proud to show off their allegiance to your brand. And they don’t have to wear the wristband on their wrist – some will put the wristband on a keychain as a keepsake.
Creating wristbands as promotional giveaways is a great way to get some free walking advertising. Wristbands are cheap to make and can easily be given away at events and conferences.
Wristbands for fundraising
Before the doping scandal, Livestrong sold over 80 million yellow silicone bracelets, raising $100 million for cancer research. If you have charitable intentions, a wristband can help you to raise funds and awareness.
Individuals will be proud to wear the wristband to support a good cause, and your company or charity will enjoy a PR boost at the same time. As with the promotional wristbands, you should focus on an up-to-date design that people will actually want to wear. A funny slogan or another nod to the community is a great way to make your wristbands more desirable.
Event wristbands
Running events is all about managing people, and wristbands make this easier. Tyvek or woven wristbands make it easier to identify people at events and will ensure only people who are supposed to be in attendance are allowed to stick around.
Easily identifiable wristbands make life easier for event security who are tasked with controlling large crowds. The added security that comes with a non-removable wristband will also ensure that individuals are unable to circumvent your ticketing procedures.
Event wristbands can become a badge of honour for some individuals, so make sure you change the design every year for the regulars. This will allow them to collect the different designs and show others that this isn’t their first event.
Free publicity with company wristbands
When you create wristbands that people actually want to wear, you can enjoy a nice little publicity bump without investing much money. If you need a way to identify staff around your office, wristbands can help.
Colour-coded wristbands can signify which department individuals work for, or you could use colour-coding to signal seniority. In a large office, security has their work cut out for them trying to identify who is supposed to be there and who is out of place. Wristbands can make this simpler by allowing staff to go about their business without having to identify themselves with key cards or the like.
Wristbands in the workplace can also help large companies to feel more close-knit. You could give all new starters the same colour wristband so that those who have been working there for a while know who might need a little more help and support.
Closing thoughts
Wristbands offer a cheap and effective way to promote your business through a tried-and-testing marketing strategy. If you make your company wristbands desirable, scarce or valuable, you can increase your visibility, enjoy a PR boost and deliver value to your customers.
If you need help designing your company wristbands, don’t worry. We can provide advice and support on the best way to make the most of the limited space on a wristband. We’ll show you how to create a winning design that delivers results for your company.