5 problems a CRM software solution will solve

CRM software is considered a business necessity. But why are more SMEs investing in customer relationship management software than ever before? Read on to discover 5 problems a CRM software solution will solve...

Poor customer relationships

Building on customer relationships is essential for your company success but unfortunately not every company considers this to be a priority. Or their range of outdated customer service practices leaves clients feeling unappreciated and unacknowledged. This alone can be enough to turn clients away and into the arms of your competitors. By utilising CRM software, you can put clients at the forefront of everything you do. Using a centralised cloud-based system to house all your client data in one place means your customer service team, marketers and your sales force can resolve queries faster, craft personal (automated) responses and nurture the relationship between client and company, regardless of what stage it might be at.

Poor ROI on marketing campaigns

Developing marketing campaigns can be a long, drawn-out process. And often, despite being able to target specific demographics, they can leave a lot to be desired and result in a poor return on investment. CRM software solves this problem in two ways. Firstly, CRM uses stored customer data to allow your marketers to create accurate campaigns specifically targeted to those who will be interested in your services. And secondly, marketing insights help your team push the right products to the right people at the right time. This ensures a higher ROI and subsequent campaign reports you can view within seconds, showing you which campaigns are working, as well as your projected return.

Slow sales processes

There’s nothing more frustrating than a slow sales process, it impacts both the salesperson and your client. Overly complicated processes and bottlenecked workflows make sales slow and sluggish, not forgetting the impact on the overall customer experience. With CRM software, the sales process is both simplified and shortened, improving productivity and profitability simultaneously. Automating many sales tasks such as order processing, sales forecasts, quotes and even lead management means your sales teams have more time to focus on their next client, safe in the knowledge that their previous sales are taken care of.

Disorganisation

As your company begins to grow, so does your number of files, customer data, spreadsheets and databases, records and statistics. While you may have had all this under control in the past, as your company grows (along with the content) this can lead to disorganisation, missing files, accidental deletions, confusion amongst your staff and issues with communications across your company. CRM software eliminates this issue. By storing all your customer data in one centralised location, staff across your company can access the customer files and data they need. Whether they're solving a query in customer services, developing a marketing strategy in your advertising department or about to follow up a deal in your sales team, CRM massively improves employee workflow.

And finally, customer retention

Losing customers is bad business. And when your customer service and overall customer experience leaves a lot to be desired, it's only a matter of time before your clients look elsewhere. These issues could lie in your customer service team, or even in the sales and marketing departments after one too many poorly targeted and repetitive sales pitches. CRM software solves this issue by helping create a personalised experience for every client, throughout every stage of the buyer journey, and beyond.